Customize Order Placement Button in Online Ordering System

Restaurant owners are always focused on pumping sales and increasing revenue. In order to achieve this they need to have a strong marketing team. The team needs to come up with ideas and strategies that will help restaurants to increase their profit margin. Thinking of ways to better the restaurant’s business, one such idea would be to give customers the option of ordering food online and to get it delivered at their doorstep. Online ordering system is an attraction that your restaurant needs to have to grab attention. It is also a great way to have more customers not just visiting your restaurant but ordering food online as well.

There are several important factors that need to go behind making this strategy a huge success. You definitely need to come up with a team who can design the software to perfection. The benchmark of perfection in this case is to have a simplistic design that has few steps and is simplistic in nature. Simplicity is the key towards tempting more and more customers to use this feature. The second most important thing about having this software in your restaurant is to have a proper marketing team. The team shall be responsible to increase awareness and make sure the feature is good enough to grab attention.

One very crucial factor is the placement of the online ordering button, this button gives the doorway to customers to use online ordering system. This button has the power to make or break the entire plan of making people use this feature. This implies that the button needs to have a visual appeal and placed strategically so that it is easy to spot. Let us check out a few important factors about the button that plays such a huge role.

• Position it in the Home Page - Having the online ordering button in the home page is a must. The primary reason for this is visitors first check the home page and if they are impressed enough, they move to the remaining pages. So it is extremely important that without dragging customers to the remaining pages you give them the button in the home page itself. This does not imply that you will not have this button in the other pages but having it in the home page should be the thumb rule.
• Check the Size of the Button - The size of the button should be given some thought. The major reason for this is, the size should not be large enough to hit the eyes because that would come across as forced marketing. However, keeping the size very small leads to chances that people would miss out on the button. So make sure you choose a size that is perfect keeping in mind the overall background. Choose different sizes and place them appropriately to figure out the size that looks best.
• Should Trigger a Visual Appeal - This pointer comes as no surprise that the button needs to be visually appealing. Unless that happens there is no point in having the button at all. So choose the color accordingly that is sure to grab eyeballs. The visual appeal is a lot based on the color and the text that is placed in the button. So choose both carefully.