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7 Most Common Responsive Design Mistakes Made by eCommerce Owners

Published on 01 October 15
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7 Most Common Responsive Design Mistakes Made by eCommerce Owners - Image 1
Giving the best website experience over desktops, smartphones and tablets is the latest trend. That is the reason why we are witnessing a huge surge in demand for responsive designs. But, when the responsive website design is implemented, there is a room for mistakes and it definitely affect the performance of the responsive website. Here are seven most common mistakes that are made by eCommerce websites while developing a store.
Low Speed in Smartphones:
Mobile users are always anxious to get everything quickly. So, the size of the web pages need to kept small to facilitate quick loading. The responsive website designer has to review the images, text and buttons before they are included on the page. The search engine giant, Google is considering page speed also as a part of awarding ranks in the search results.

In case a web page needs to have a lot of content, it is ideal to have it on different tables. The website has to be designed in such a way that the most pertinent resources alone are displayed on the page. Take out the unnecessary resources as they will only take more time to load.
Call To Action Buttons Are Not Big Enough:
When you are trying to have a mobile friendly website, you are more anxious to get everything into the small screen. As a result, the call to action buttons are becoming too small. This size is making people press the wrong buttons and is resulting in frustration too making them leave the website quickly.
Not Enough Testing:
Remember how websites are tested for their performance before they go live? Well, the scenario is not similar in case of responsive designs for websites. The challenge becomes even more when it is a responsive eCommerce design as one has to make quite a number of actions in order to complete a sale. Before your responsive website is launched, it has to be tested for primary browsers and operating systems too.
Making a Start with Desktop Version:
Needless to say, when business owners make a foray into the online platform, they will choose to get a proper websiteâ¦one for the desktop or laptop. However, they do not know that getting a responsive eCommerce design for the mobile platform is actually a very easy start. Scaling upwards from thereon becomes very easy. When the design is ready for small screens, the focus will be towards offering good user experience to the mobile users.
Not Considering User Behavior:
Taking into consideration the behavior of the visitors becomes a crucial point while getting a responsive theme. One has to take into account aspects like conversion rates that take place through mobiles and the issues that are voiced by them when they shopped through their hand held devices. When such factors are taken into consideration, you can have a better performing design on hand.
Resolution is Not Adoptive:
A responsive eCommerce design will change its resolution depending on the device of the users if it is designed in the way it has to be done. But, majority of the websites fail to adapt to these varying resolutions and as a result, result in slow loading time in the mobile phones. When the right techniques are used, the perfect resolution and image size can be achieved.
Short Content for Mobile Websites:

To make the page size smaller, eCommerce merchants hide the content and make small page. In a few cases the size is not small either. While many other competitors make the page dynamic and improve the speed for mobile users.

Website that are not providing enough information to users may get bad user experience and get confused so keeping short content on mobile version is totally a bad idea.

Get Responsive and professional web design from M-Connect Media

At M-Connect Media, we have professionals who can understand the requirements of your business and translate it into work and provide you with the perfect Magento responsive web design. We understand precisely how important it is to be accessible on screens of varying sizes. In case you are looking to leverage the benefits that these different platforms have to offer, do get in touch with us.

If you already have a responsive design and it is not giving good results, then too get in touch with our professionals and they will be able to give you a perfect Magento responsive theme.




7 Most Common Responsive Design Mistakes Made by eCommerce Owners - Image 1

Giving the best website experience over desktops, smartphones and tablets is the latest trend. That is the reason why we are witnessing a huge surge in demand for responsive designs. But, when the responsive website design is implemented, there is a room for mistakes and it definitely affect the performance of the responsive website. Here are seven most common mistakes that are made by eCommerce websites while developing a store.

Low Speed in Smartphones:

Mobile users are always anxious to get everything quickly. So, the size of the web pages need to kept small to facilitate quick loading. The responsive website designer has to review the images, text and buttons before they are included on the page. The search engine giant, Google is considering page speed also as a part of awarding ranks in the search results.

In case a web page needs to have a lot of content, it is ideal to have it on different tables. The website has to be designed in such a way that the most pertinent resources alone are displayed on the page. Take out the unnecessary resources as they will only take more time to load.

Call To Action Buttons Are Not Big Enough:

When you are trying to have a mobile friendly website, you are more anxious to get everything into the small screen. As a result, the call to action buttons are becoming too small. This size is making people press the wrong buttons and is resulting in frustration too making them leave the website quickly.

Not Enough Testing:

Remember how websites are tested for their performance before they go live? Well, the scenario is not similar in case of responsive designs for websites. The challenge becomes even more when it is a responsive eCommerce design as one has to make quite a number of actions in order to complete a sale. Before your responsive website is launched, it has to be tested for primary browsers and operating systems too.

Making a Start with Desktop Version:

Needless to say, when business owners make a foray into the online platform, they will choose to get a proper websiteâ¦one for the desktop or laptop. However, they do not know that getting a responsive eCommerce design for the mobile platform is actually a very easy start. Scaling upwards from thereon becomes very easy. When the design is ready for small screens, the focus will be towards offering good user experience to the mobile users.

Not Considering User Behavior:

Taking into consideration the behavior of the visitors becomes a crucial point while getting a responsive theme. One has to take into account aspects like conversion rates that take place through mobiles and the issues that are voiced by them when they shopped through their hand held devices. When such factors are taken into consideration, you can have a better performing design on hand.

Resolution is Not Adoptive:

A responsive eCommerce design will change its resolution depending on the device of the users if it is designed in the way it has to be done. But, majority of the websites fail to adapt to these varying resolutions and as a result, result in slow loading time in the mobile phones. When the right techniques are used, the perfect resolution and image size can be achieved.

Short Content for Mobile Websites:

To make the page size smaller, eCommerce merchants hide the content and make small page. In a few cases the size is not small either. While many other competitors make the page dynamic and improve the speed for mobile users.

Website that are not providing enough information to users may get bad user experience and get confused so keeping short content on mobile version is totally a bad idea.

Get Responsive and professional web design from M-Connect Media



At M-Connect Media, we have professionals who can understand the requirements of your business and translate it into work and provide you with the perfect Magento responsive web design. We understand precisely how important it is to be accessible on screens of varying sizes. In case you are looking to leverage the benefits that these different platforms have to offer, do get in touch with us.

If you already have a responsive design and it is not giving good results, then too get in touch with our professionals and they will be able to give you a perfect Magento responsive theme.

This blog is listed under Development & Implementations Community

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  1. 24 October 15
    0

    Great observation of your's, Selling online can open up huge new markets for many businesses. But there are tons of mistakes that online retailers make every day on website, all of them avoidable with a little careful planning. And avoiding them will greatly improve the experience of our customers. Helpful Article. Thank You! Regards: Priyanka jain - http://www.foduu.com

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