Google is known to be the number one search engine that offers some of the best SEO services in all search areas. It has been providing users with some of the best experiences. After implementing Google Panda, an algorithm update, it has been providing its users the best search engine services ever possible. It also knows how to recognize human behavior by examining the meta information and analyzing how users actually engage with the websites.
Here are some ways in which user experience impacts SEO & Organic Traffic.
-· Responsive design
When you talk about SEO services, design not just means giving a look to the website. It attracts users, and keeps them longer on the site. Design in this context refers to considering technicalities. This helps to adapt the layout that is based on the browser being viewed on. A responsive design will enhance the website giving the users a good viewing experience. Google has also been sending notifications about the mobile friendliness of the website to its users.
-· Navigation and Usability
This is a very important factor which is related to SEO services and operations. It helps to improve the speed of the website and provides an assortment of instinctive navigation tools which make the overall background and design easy for the eyes. You can use it by avoiding any kind of flashing images or uploading uncommon file formats that may not be opened by every browser. Too many pop ups and ads on a website tend to give a bad experience to the user.
-· Relevant content creation
Including a variety of keywords and phrases in your website is definitely tempting; even though it may not be relevant to the content in order to increase the search. There are also times when users use the keywords that you have introduced in your site just to login to the site and find out that the keyword does not really match with the content that you have been searching for. And thus, your bounce rate increases and search ranking decrease in the SEO services. Instead of focusing too much on the keywords, create relevant content and background so that users are attracted to the website as the crawler recognizes that the user experience has gone up satisfying the customers with pertinent search results.
-· Good quality convincing content
Apart from relevant content another thing that you need to focus on a website is a good content quality that can convince others. This is a very important factor as this helps your website grow. Apart from making your content relevant, it is also important that you make it interesting, entertaining, and convincing as it is the social media that defines your presence and credibility on other sites.
-· The sharing factor
Your website should be designed in such a way that other users can share the information in a hassle free manner. This helps you get an increased chance of being exposed to other users as well as other SEO and you can also earn credibility. For example, websites like YouTube, Google, Ezinearticles, and Go articles are really good websites that have high amount of user infiltration as their content is credible and worth sharing as well.
-· Fresh and updated content
You should update your website frequently with fresh content. This will bring back the users and risk of boredom will be reduced. Pressure of increased number of users should not impact the content of your website.
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