A Gateway to the Growing eCommerce Portal to Reach Top Position and Defeat the competition
Published on 29 October 15
Tinita0
Over 50% of the population plan to shop their essential products and services online. This has increased the growth of eCommerce marketing, while emphasizing all size businesses to hold a place for their company in the digital world.
With the increased numbers of eCommerce portals the competition is also increasing tremendously. This in turn makes the eCommerce portals to find a unique and effective marketing approach to be on top position and attract huge numbers of visitors and potential customers.
Types of eCommerce Marketing Approaches:
There are different approaches of eCommerce marketing is adapted by the businesses including:
- SEO
- Content marketing
- Email marketing
- Social media marketing
- Bulk SMS
1. SEO
Search engine optimization is an effective tactic used by numbers of eCommerce stores to reach the top position. Some of the key advantages of SEO include:
- Increased traffic and sales
- Organic results
- Get to top page results
- More recognition
- Use of web analytics program for improved results
- Diversify traffic resources
2. Content marketing
This is another best eCommerce marketing approach, in which instead of using the regular marketing channels to reach customers, meaningful and informative content is used. This has proven to be a perfect marketing approach, while building customer loyalty. This approach is:
- Less expensive
- Highly effective
- Quick response
3. Email marketing
Email marketing is becoming very popular in recent days, as any message that a business wishes to convey its customers can directly deliver it to their inbox.
Undoubtedly, this is one of the best forms of digital marketing approach. This approach is also used to approach new customers and bring the awareness of the existence of brand in the market to them. Some of the key benefits of email marketing include:
- Highly cost effective solution
- Best way to reach customers at any far locations
- No time barriers
- Highly affordable for small and new eCommerce stores
4. Social media marketing
Social media is the most popular approach, which is growing tremendously faster. The reach is also very high when compared to any other approaches, as today, millions of people are using social media like Facebook, and Twitter to join the network and add more connects. Social media will not only help them find their source of information, but also eCommerce stores where they can shop their favorite products and services. Some of the key benefits of social media marketing are:
- Wider reach
- Less effort
- Perfect platform for contests
- Increase social community
- Engage the visitors with interesting content and special offers
- Less expensive and effective too
5. Bulk SMS
There is nothing to deny that bulk SMS also has an equal role to play in the growth of eCommerce businesses. With the increased use of smartphones, tablets and other handheld devices, today the virtual businesses are gaining huge popularity. In this array, the bulk SMS services further add to the strength of eCommerce business by easily reaching a huge population round the globe.
Here are a few reasons why bulk SMS services are effective for the eCommerce business:
- Simple and a smart solution
- No need for the users to install apps using complicated UIs to receive messages
- Get an extensive reach by sending text messages to infinite contacts
- Send messages instantly
- Easy to customize the message
- Easy integration with other channels such as social media, emails and more
- Increases the brand loyalty
This blog is listed under
Development & Implementations
, Digital Media & Games
, Mobility
and E-Commerce
Community
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