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How to Increase Your Profit Margins Using SMM

Published on 18 November 15
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Social media marketing is all about great returns in less time and with minimum investment. That means you spend less but earn more. This is how.
Continuous marketing
Calculate how much money you will be spending on print ad and for how many days. Cost of print ads in a newspaper or a magazine is enormous. And how many customers do you get from a print ad? May be two or three. Has any business claimed to get their sales through roof after an ad in a newspaper? No. But has any businesses seen a surge in customers because of intensive social media marketing? Many! Thatâs the difference. Social media marketing means continuous marketing that means your promotional campaign is there on social media platforms 24/7. And social media marketing does not cost even one third of what will be required to advertise your business or brand through traditional means. That means you can save quite a bit on the money that you would otherwise spent on advertising. That also means you are spending less but the impact you are creating through social media is much more and it actually gets you customers and pitches in real sales.
Keeps you a step ahead
Generally, for a business, to know the pulse of the target audience and to know what they want is not easy. Till now, they have been conducting surveys and spending thousands of dollars just to get the feedback. But today, even small businesses can get the feedback from their customers directly through effective social media marketing plans. That means, companies save millions of dollars of having to go to the customers to get their feedback by even getting their target audience to come to them through social media. This is definitely one sure way how companies can increase their profit margins when they include social media marketing in their promotional plans. Also, when companies know what their actual customers want, they can always include those views in their sales plan and thus get more happy customers. This strategy is worthy to be practiced for a long time, for sure. Thus, simple and cost-effective social media marketing plans work in many ways for companies, but all in all, surely direct them to a definite surge in business.
Word of mouth actually clicks in big deals

Now, this is an age-old marketing strategy. Good service and good products, as someone said, do not need advertising because word of mouth does that job. This is what you get through social media marketing. First, you reach thousands of customers, some regular, some loyal and some potential ones, through social media. Then, you get new customers and you serve them to the best of your ability by addressing their concerns and doubts because you are able to communicate to them directly. The customers are happy and they leave a comment on your page, which also displays on theirs and the page is shared and in no time, it reaches hundreds including their family and friends. In fact, an article in Forbes some time ago, said that more than 90% of customers rely on the recommendations of their near ones to make a purchase. Hubspot too backed this finding when they revealed in a survey that more than 70% of people today based their decision to purchase on the feedback shared on social media. Social media marketing gets you these genuine customers, which brings in a boost in sales, which drives your profit margins.

You can forget about keeping that heavy budget for marketing and save it because social media does for you even what millions in traditional marketing could not do.
Social media marketing is all about great returns in less time and with minimum investment. That means you spend less but earn more. This is how.

Continuous marketing

Calculate how much money you will be spending on print ad and for how many days. Cost of print ads in a newspaper or a magazine is enormous. And how many customers do you get from a print ad? May be two or three. Has any business claimed to get their sales through roof after an ad in a newspaper? No. But has any businesses seen a surge in customers because of intensive social media marketing? Many! Thatâs the difference. Social media marketing means continuous marketing that means your promotional campaign is there on social media platforms 24/7. And social media marketing does not cost even one third of what will be required to advertise your business or brand through traditional means. That means you can save quite a bit on the money that you would otherwise spent on advertising. That also means you are spending less but the impact you are creating through social media is much more and it actually gets you customers and pitches in real sales.

Keeps you a step ahead

Generally, for a business, to know the pulse of the target audience and to know what they want is not easy. Till now, they have been conducting surveys and spending thousands of dollars just to get the feedback. But today, even small businesses can get the feedback from their customers directly through effective social media marketing plans. That means, companies save millions of dollars of having to go to the customers to get their feedback by even getting their target audience to come to them through social media. This is definitely one sure way how companies can increase their profit margins when they include social media marketing in their promotional plans. Also, when companies know what their actual customers want, they can always include those views in their sales plan and thus get more happy customers. This strategy is worthy to be practiced for a long time, for sure. Thus, simple and cost-effective social media marketing plans work in many ways for companies, but all in all, surely direct them to a definite surge in business.

Word of mouth actually clicks in big deals

Now, this is an age-old marketing strategy. Good service and good products, as someone said, do not need advertising because word of mouth does that job. This is what you get through social media marketing. First, you reach thousands of customers, some regular, some loyal and some potential ones, through social media. Then, you get new customers and you serve them to the best of your ability by addressing their concerns and doubts because you are able to communicate to them directly. The customers are happy and they leave a comment on your page, which also displays on theirs and the page is shared and in no time, it reaches hundreds including their family and friends. In fact, an article in Forbes some time ago, said that more than 90% of customers rely on the recommendations of their near ones to make a purchase. Hubspot too backed this finding when they revealed in a survey that more than 70% of people today based their decision to purchase on the feedback shared on social media. Social media marketing gets you these genuine customers, which brings in a boost in sales, which drives your profit margins.

You can forget about keeping that heavy budget for marketing and save it because social media does for you even what millions in traditional marketing could not do.

This blog is listed under Digital Media & Games and E-Commerce Community

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