Will Apple’s iBeacon technology will actually bring a revolution to the retail industry? Let’s go in-depth to check out the market trends.
What is iBeacon?
Apple’s iBeacon is a technology that uses bluetooth low-energy(Bluetooth/LE/BLE) connection to communicate with nearby devices. This is a location sensing application connects with these in-store beacons while detecting enabled smartphones to send push notifications.
How iBeacon can change When you shop in Stores?
iBeacon technology is making its presence in the app-centric shopping and retail market.
iBeacon app help guide the shopping experiences and encourage purchases. Major retailers, such as Macy’s and American eagle outfitters, tested iBeacon using shopkick.
Using shopkick, iBeacon’s signal to stores to test special promotions and product recommendations emitted through iBeacon. As customers walked in the store with shop-beacon enabled iPhone, they received these types of messages from the store.
Push notifications tailored to a shopper’s location could potentially transform the entire retail industry if retailers can manipulate consumer value with iBeacon.
iBeacon’s are easy to install and provide cost-effectiveness. iBeacons systems are more widespread about its privacy and relevancy.
iBeacon’s Benefits to Retail Industry Read more iBeacon’s Benefits to Retail Industry