Google is second to God. About 60-75% of searches is made on Google search engine. And ,the trends of SEO that lies ahead of us in 2016, will make you want to change the way you market and do your business
1. Mobile is the next big search and information device. Companies that want to adapt to the changing needs of the clients, will have a mobile friendly website . The organic traffic, paid clicks and major traffic will come from mobiles rather than desktops.
2. The voice search will increase. Google is now working on giving direct answers to queries. Twitter is working towards providing all news and information in a collated manner. Apple Siri, Google Now and Windows Cortana will see usage rise.
3. More and more people would want information in video forms.
4. Text search would see a decline. And less information will be read, and more will be seen or heard.
5. To improve your visibility you will need to have apps which are deeply linked to website
6. The emphasis in 2016 will be on quality of content rather than quantity. Hence, people will prefer more quality guest writers and opinion columnists.
Thus, it is important to have a clear SEO strategy and integrate it with your marketing strategy.