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Video Scribing: A new generation of Video Marketing

Published on 17 March 14
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Video Scribing: A new generation of Video Marketing - Image 1

Website information content was replaced by dedicated and quality content, raster images were replaced by vector images, as the technology advanced. When we moved forward, then often the old practices which were very effective at some point in time, starts getting obsolete. This is primarily because of the quick race of technology and the swift changing behavior of users and customers. A few years back, video marketing strategy was considered as the biggest revolution of the modern era, but it is mere marketing medium that is prone to supersession. The simple video techniques with dull color settings and low quality audio that does not make a significant part of the video has been far out of practice in the current corporate marketing setting.

Blur Background and Highlighted Target

The technique of video scribing does not refer to a particular kind of video, but to a number of factors that add to the attractiveness and impact of the video. When the entire video is blurred, it is apparent that the video will not be able to allure the viewers. On the other hand, if only the background is blurred intentionally and the target object (can be the brand product, a person or an object) remains in the original bright colors, then it will naturally stand out in the video and get the undivided attention. This feature throws limelight on the targeted object by simply driving attention away from other objects in the video.

Pop-up Texts

The language accent and flow of voice tone differs from person to person, and also place to place. You can easily differentiate the English accent of a Chinese marketing agent with a Britain one. Now, if you are a British based company and your target market is Britain, China and other Asian countries, then will you alter the videoâs audio setting as per the targeted country or region? Well this can be one solution, but it is costly and very time consuming, considering that you will have to repeat this process multiple times for every single video you produce. One effective technique that is part of the Video Scribing horizon is to add pop-up text for the ease in understanding of your consumers. It is recommended that you do not over use this technique or the pop-up text will seem like subtitles. Use it wisely when an important message needs to be delivered.

Emotion connecting to Brand

Video scribing proponent an unorthodox method of video marketing in which a story telling setting is used to generate an emotion and then it is linked with the brand product. So, here the marketing strategy is to target the emotion primarily and not the product. Someone might think that what is the use of spending lavishly on a video that does not target the brand product. The point of understanding here is that the focus is always on the product, but the approach is a bit different. With emotion emphasizing videos, the video will be customer centric and not brand centric and this is why it will be more probable to catch the eyes of consumers.


Video Scribing: A new generation of Video Marketing - Image 1

Website information content was replaced by dedicated and quality content, raster images were replaced by vector images, as the technology advanced. When we moved forward, then often the old practices which were very effective at some point in time, starts getting obsolete. This is primarily because of the quick race of technology and the swift changing behavior of users and customers. A few years back, video marketing strategy was considered as the biggest revolution of the modern era, but it is mere marketing medium that is prone to supersession. The simple video techniques with dull color settings and low quality audio that does not make a significant part of the video has been far out of practice in the current corporate marketing setting.

Blur Background and Highlighted Target

The technique of video scribing does not refer to a particular kind of video, but to a number of factors that add to the attractiveness and impact of the video. When the entire video is blurred, it is apparent that the video will not be able to allure the viewers. On the other hand, if only the background is blurred intentionally and the target object (can be the brand product, a person or an object) remains in the original bright colors, then it will naturally stand out in the video and get the undivided attention. This feature throws limelight on the targeted object by simply driving attention away from other objects in the video.

Pop-up Texts

The language accent and flow of voice tone differs from person to person, and also place to place. You can easily differentiate the English accent of a Chinese marketing agent with a Britain one. Now, if you are a British based company and your target market is Britain, China and other Asian countries, then will you alter the videoâs audio setting as per the targeted country or region? Well this can be one solution, but it is costly and very time consuming, considering that you will have to repeat this process multiple times for every single video you produce. One effective technique that is part of the Video Scribing horizon is to add pop-up text for the ease in understanding of your consumers. It is recommended that you do not over use this technique or the pop-up text will seem like subtitles. Use it wisely when an important message needs to be delivered.

Emotion connecting to Brand

Video scribing proponent an unorthodox method of video marketing in which a story telling setting is used to generate an emotion and then it is linked with the brand product. So, here the marketing strategy is to target the emotion primarily and not the product. Someone might think that what is the use of spending lavishly on a video that does not target the brand product. The point of understanding here is that the focus is always on the product, but the approach is a bit different. With emotion emphasizing videos, the video will be customer centric and not brand centric and this is why it will be more probable to catch the eyes of consumers.

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