Sales of Xbox One Gear Up in China

Since the release of the console in the previous year, the Xbox One has been trailing behind the PlayStation 4 of Sony Corp in terms of sales. The next generation console of Microsoft could only get ahead of the game for a few months and was beaten back by the PS4. However, it seems that tides are now turning in favor of the Xbox One, especially after the fiasco of the launch that occurred in Japan. Even though the launch of the console was delayed in China for three days because of an investigation being conducted by the regulators regarding the company’s office software, according to the reports, the Xbox One has managed to make quite a successful debut in the Chinese market.

A 14 year-old ban on gaming consoles had finally been lifted by the Chinese government and Microsoft didn’t waste any time in taking advantage of it. Therefore, Chinese fans have welcomed this debut of a gaming console in the country because the reports show that there are long lines outside stores. According to http://my-friv.com, launch was conducted at midnight and proved to be a success in about 4000 stores, especially in important areas such as Beijing and Shanghai. If that’s not good enough for the console, it was also reported that about 100,000 units of the Xbox One had been moved by Microsoft and BesTV.

For the console, this is very exciting news considering the fact that the console had a very steep price tag of 3699 yuans, which is nearly $600. Moreover, it is not just in China where the Xbox One is moving some ground. Even in UK, the console has seen a massive increase in sales after the release of the game FIFA 15. In fact, reports from retailers show that the sales of the Xbox One have even surpassed that of the PlayStation 4 as the boost were around 155%.

However, the increase in sales can also be attributed to a price cut of the console that was provided in the UK. As opposed to the Xbox One, the PlayStation 4 sales within the UK only increased by 80%, even though it had also received a price cut in the market. However, it cannot be denied that the tides are indeed moving in favor of the Xbox One, especially because a number of new features will also be added to the console in the expected debut of a system update in October.

The improvements that have been mentioned in the October update involve overall improvement in the functioning of the Snap Center and the design of the console. The compatibility and organization of the apps combined with better functionality that will be offered in the October update of the Xbox One can provide much better experience to console users. The report has emphasized that multitasking will become more enjoyable and fluid after the update. Currently, this particular update is on preview mode for those who are early adopters, but it will be going live any day seeing as October has already started.