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Consider the Advantages and Disadvantages of Email Marketing Today

Published on 20 February 13
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Marketing and advertising are two of the things companies spend a lot of money on, and most of them would like to be able to cut down on costs. How does one advertise the company, its product and services without spending a lot of money? Is such even possible in this day and age? The answer is a very big yes.


Email marketing is the answer to your needs. What is email marketing? Email marketing is sending people information through email with details about the services or products your company is selling or offering. It is one of the most effective marketing channels today. Every single day, thousands of companies all over the world use emails to do business. Planning a good email campaign can give you tremendous results.


Although email marketing has a lot of advantages, it also has a lot of disadvantages - and it is of utmost importance that you get to know these things to be able to make the best decision.

Advantages


Increased sales

The opportunity of being able to contact customers both old and current often leads to increased sales. Although there is no way to tell exactly how much your sales will increase, you will at least generate more sales.

· Cost

One of the main advantages of email marketing is that it is not as expensive as other forms of marketing. There is no need to pay for print costs as well as mailing. For companies which are trying to cut back on costs, this is a very good option.


· Tracking

Email marketing is very easy to track. You will know exactly just how many people were able to receive your mail, how many actually opened the mail and read it, and how many purchased your products and services through the links on the email.




Disadvantages


Just like other forms of marketing, email marketing is not perfect, and this is something which you will learn when you get email marketing courses. Knowing its areas of weakness will allow you to plan well for your email campaign.


· Deliverability problems

There is always the chance that you will not be able to reach your intended audience. There are many things which could trigger the spam filter, and it is a necessity that you study and learn about them so that your email will not be tagged as spam and get thrown to the trash. You must also make it a point to have an email headline which is enticing to the reader.


· Spam

Spam is any unsolicited email, and this is something which you would not your emails to be tagged as. If you want to email certain people, you need to ask for their permission first. If you send too many emails, this can give people the impression that your company is just sending out spam.


· Site shutdown

Once the email recipients classify your emails as spam and your site is reported, it runs the risk of being shut down permanently. This is definitely something which you want to avoid. This is one of the many reasons why you need to get the permission of people before you send them any email.

Like other forms of marketing, email marketing has both advantages and disadvantages, and you must understand these things to be able to make the best decision possible.














Marketing and advertising are two of the things companies spend a lot of money on, and most of them would like to be able to cut down on costs. How does one advertise the company, its product and services without spending a lot of money? Is such even possible in this day and age? The answer is a very big yes.

Email marketing is the answer to your needs. What is email marketing? Email marketing is sending people information through email with details about the services or products your company is selling or offering. It is one of the most effective marketing channels today. Every single day, thousands of companies all over the world use emails to do business. Planning a good email campaign can give you tremendous results.

Although email marketing has a lot of advantages, it also has a lot of disadvantages - and it is of utmost importance that you get to know these things to be able to make the best decision.

Advantages

Increased sales

The opportunity of being able to contact customers both old and current often leads to increased sales. Although there is no way to tell exactly how much your sales will increase, you will at least generate more sales.

· Cost

One of the main advantages of email marketing is that it is not as expensive as other forms of marketing. There is no need to pay for print costs as well as mailing. For companies which are trying to cut back on costs, this is a very good option.

· Tracking

Email marketing is very easy to track. You will know exactly just how many people were able to receive your mail, how many actually opened the mail and read it, and how many purchased your products and services through the links on the email.

Disadvantages

Just like other forms of marketing, email marketing is not perfect, and this is something which you will learn when you get email marketing courses. Knowing its areas of weakness will allow you to plan well for your email campaign.

· Deliverability problems

There is always the chance that you will not be able to reach your intended audience. There are many things which could trigger the spam filter, and it is a necessity that you study and learn about them so that your email will not be tagged as spam and get thrown to the trash. You must also make it a point to have an email headline which is enticing to the reader.

· Spam

Spam is any unsolicited email, and this is something which you would not your emails to be tagged as. If you want to email certain people, you need to ask for their permission first. If you send too many emails, this can give people the impression that your company is just sending out spam.

· Site shutdown

Once the email recipients classify your emails as spam and your site is reported, it runs the risk of being shut down permanently. This is definitely something which you want to avoid. This is one of the many reasons why you need to get the permission of people before you send them any email.

Like other forms of marketing, email marketing has both advantages and disadvantages, and you must understand these things to be able to make the best decision possible.

This review is listed under Telecommunications and E-Commerce Community

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  1. 20 December 13
    0

    E-mail marketing is a type of marketing for any business and is very effective wherein you spend less and attract more customers thereby great profit.
    In this type you have to first get a list subscribers ,send e-mails to them,track down the result and get the valuable feedback from your customers.I use the Express e-mail marketing service from XnYnZ.com and no matter where I am I can reach my clients. There are no boundaries with email marketing.
    E-mail marketing has many advantages like it saves time when compared with postal mailings and telesale campaigns.With email marketing the mail will be ready with the help of templates and will reach many people in shorter span of time.It’s easy and it’s simple. Anyone can do it anytime. This method allows to use the mailing list which gives the ability to distribute information to a wide range of specific, clients at a low cost.Email contains opt in or opt out options this helps to short list our prospects. People who are interested in the message will happily give their email address for further communication.

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