There has been a big change in SEO industry over past few months, especially with the advent of latest Googleâs penguin update. During 90s, there were limited methods to produce, and distribute content, but times have indeed changed now. Here are the three things that help you in understanding the big change.
Know What Doesn't Work
As a linking strategist, you should devote significant time in researching, studying, and understanding what works, and what doesnât. Also spend quality time on promoting the content. From the strategic perspective, there are no good practices when you speak about the big change.
It is not about adding buttons to content creation, making an app or creating the mobile version for your website, but rather understand what users, and search engines expect from a high quality website.
Sharing is Important
Today, there are several link builders across the web who have been following Googleâs every single move, and incorporated all the suggestions given by the king of search engines. However, many web marketers are still living in the Dark Age, and they overlook the power of social media, and sharing. If your content pieces donât get shared on social media, then youâre certainly missing out on something big. Without the right social signals, you website will never tend to rank well for those desired keyword phrases.
Develop Skills According to the Requirements
You need to develop skills and adapt to the situation according to customer requirements. You need to help your clients to create content publicity,and execute the linking blueprint/plan according to their needs.
You must be always ready to learn new tactics and linking methodologies; refuse to be self-satisfied. According to the latest algorithmic update, search engines are looking for trustworthy and valid signals amongst the shared data that is growing every minute of the day.
New Management Substance for Building Links
Generally speaking, individual users
- Own websites as well as web assets
- Manage web assets and websites of organizations
- Run / own social media profiles, independently as a part of organization
- Contribute to web assets and websites
- Start building online networks in the social media platforms as well as in traditional digital platforms
- Connect, reject, and recommend, other users, web assets, and websites
Link building is becoming an enduring activity that is focused around individuals these days. In reality, it becomes a small component of the overall process of building relationship with target audience.
Therefore, any SEO campaign must never be only about generating backlinks, but should rather be focussed on building authority in the eyes of target audience.
This review is listed under Development & Implementations Community