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Web Analytics Fundamentals

Course Summary

Develop a plan for analytics by asking the right questions, measuring the right numbers, and correctly interpreting the data.


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    Course Syllabus

    •  Introduction
      • Welcome
    • Intro: The Fear of Analytics
      • The fear of analytics
      • Why is analytics so difficult?
    • Defining Analytics Terminology
      • Terminology: Visitor and visitor sessions
      • Terminology: Referrals
      • Terminology: Bounce and exit rates
      • Terminology: Conversion rate
    • The Problem of Numbers
      • Caveman analytics
      • Numbers without context
      • Goals
      • Context
      • Segments
    • Building Segments for Comparison
      • Acquisition segments
      • Source determines behavior
      • Search determines intent
      • Action determines engagement
    • Value: The Master Metric
      • What is value?
      • How do you track value?
      • What's the value of a lead?
      • Finding value in your marketing
    • Everything Is Measurable
      • The value of content
      • The value of the entry page
      • The value of SEO
      • The value of words
      • The value of social media
      • The value of email
    • Creating Valuable Reports
      • Replacing ranking reports
      • CEO reports
      • Manager reports
      • Action reports


Course Fee:
USD 25

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 3 hours / week

This course is listed under Development & Implementations , Data & Information Management and E-Commerce Community

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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