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Up and Running with Adobe Reports and Analytics

Course Summary

Get up and running with Adobe Analytics fast and start analyzing the performance of your web properties and marketing campaigns.

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    Course Syllabus

    • Introduction
      • Welcome
      • Getting the most out of this course
    • Introduction to Adobe Analytics
      • Why use analytics?
      • Knowing your business objectives and key performance indicators (KPIs)
      • Understanding the Adobe Marketing Cloud and how Adobe Analytics fits in
      • Understanding where data comes from
      • Using report suites
    • Understanding Key Adobe Analytics Concepts
      • Understanding your data
      • Traffic variables, success events, and conversion variables
      • Learning the user interface
      • Using graph types
    • Using Common Reports and Leveraging Dashboards
      • Using Site Metrics reports
      • Using Site Content reports
      • Using dashboards
      • Leveraging bookmarks
      • Understanding reportlets
      • Building and sharing dashboards
    • Expanding Report Functionality
      • Using custom segments
      • Creating calculated metrics
      • Setting targets, alerts, and calendar events
      • Exporting data and scheduling reports
      • Using breakdowns
    • Using Additional Reports
      • Using Mobile and Video reports
      • Using Paths reports
      • Using Traffic Sources reports
      • Using Visitor Retention reports
      • Using Visitor Profile and GeoSegmentation reports
      • Using Custom Conversion and Custom Traffic reports
      • Using ecommerce-related reports
      • Using Real-Time reports
    • Understanding Campaigns and Marketing Channels
      • Learning how campaign tracking works
      • Using the Campaigns reports
      • Understanding First Touch and Last Touch attribution
      • Using Marketing Channels reports
    • Leveraging Report Builder
      • Understanding Report Builder
      • Installing and logging into the Report Builder
      • Using the Request Wizard
      • Leveraging additional Report Builder features
    • Conclusion
      • Next steps

Course Fee:
USD 25

Course Type:


Course Status:



1 - 2 hours / week

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Finalist at SiTF Awards 2014 under the category Best Social & Community Product
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Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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