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SEO Fundamentals

Course Summary

Do you want to understand what it takes for the search engines to like your website? Search Engine Optimization or SEO is a powerful way to drive targeted traffic to your website and hopefully increase your bottom line. Yet, with the search engines contin


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    Course Syllabus

    ● In Depth Keyword Research (Part 1)
        ◦ Introduction
        ◦ Keywords
        ◦ Keyword Difficulty
        ◦ Course Case Study
        ◦ Keyword Objectives
        ◦ Starter List
        ◦ Modifiers & Extenders
        ◦ Mix & Merge
        ◦ Google Traffic
        ◦ Bing Keywords
        ◦ Conclusion
    ● In Depth Keyword Research (Part 2)
        ◦ Introduction
        ◦ Analysis Tools
        ◦ Consolidate
        ◦ Segment
        ◦ Consider
        ◦ Extrapolate
        ◦ Compile
        ◦ Bing Compile
        ◦ Analyze
        ◦ Conclusion
    ● Establishing A Domain Strategy
        ◦ Introduction
        ◦ Domain Buying
        ◦ Old Domain
        ◦ Case Study
        ◦ New Domain
        ◦ Subdomain vs Subfolder
        ◦ Hosting
        ◦ Webmaster
        ◦ Htaccess File
        ◦ Robots.txt
        ◦ Site Theme
        ◦ Structure
        ◦ Conclusion
    ● On Page Optimization (Part 1)
        ◦ Introduction
        ◦ SEO Myths
        ◦ Meta Data
        ◦ Canonical
        ◦ Rich Snippets
        ◦ Google Authorship
        ◦ Author Stats
        ◦ Structured Data
        ◦ Conclusion
    ● On Page Optimization (Part 2)
        ◦ Introduction
        ◦ SEO Myths
        ◦ Keyword Optimization
        ◦ Reading Level
        ◦ Internal Linking
        ◦ Additional Points
        ◦ Conclusion
    ● The Power of The Right Content
        ◦ Introduction
        ◦ Conversation
        ◦ Content
        ◦ Engagement
        ◦ Quality
        ◦ Authority & Reputation
        ◦ Authoritative Content
        ◦ Reputable Content
        ◦ Google Wants
        ◦ Case Studies
        ◦ The Right Content
        ◦ Conclusion
    ● Building Trusted Links
        ◦ Introduction
        ◦ Vocabulary
        ◦ Bad Links
        ◦ Different Links
        ◦ Link Verification
        ◦ Link Building
        ◦ Internal Backlinks
        ◦ Content Distribution
        ◦ Case Study
        ◦ External Backlinks
        ◦ Conclusion

     


Course Fee:
USD 29

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under Development & Implementations and E-Commerce Community

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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