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Introduction to Mobile App Marketing

Course Summary

Improve exposure, build community, and increase downloads. Learn how to market your app and manage your presence on the app stores, the web, and beyond. It takes a lot of work to make a great app, so don't let all that time and effort go to waste by thi


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    Course Syllabus

    ● Your App
        ◦ Introduction
        ◦ Overview
        ◦ Your App
        ◦ Research
        ◦ App Naming
        ◦ App Icon
        ◦ Screenshots & Description
        ◦ Social Integration
    ● The App Stores: What You Need to Know
        ◦ Introduction
        ◦ The Big 4
        ◦ The Big Stores: The Stats
        ◦ Featured: Editor's Choice
        ◦ iOS Categories
        ◦ Top Charts
        ◦ Search: Be Visual
        ◦ Screen Shots
        ◦ Rating and Reviews
        ◦ Be Familiar
        ◦ App Stores: What to Remember
        ◦ App Pricing
    ● The Web and Beyond
        ◦ Introduction
        ◦ Infrastructure
        ◦ App Website Rules
        ◦ Media Kit
        ◦ Dedicated App Video
    ● Launch Notes
        ◦ Introduction
        ◦ Before Launch
        ◦ Contests & Campaigns
        ◦ Timing Your Launch
        ◦ Launching
        ◦ Stay Active with Your App Community
        ◦ See You Next Time

     


Course Fee:
USD 29

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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