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Writing and Marketing a Book

Course Summary

In this course you will understand the value of being an author, learn how to write your book, and effective marketing techniques and tactices. You will see some examples of authors who have seen success because of their status as an author.

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    Course Syllabus

    ● Why You Should Have a Book
        ◦ Introduction to this Course
        ◦ Jason Alba's Book Story
        ◦ How Much Money do You Make, by Source
        ◦ My Expectations and Reality of Being an Author
        ◦ Your Expectations of Being an Author
        ◦ Topic/Audience Matching
        ◦ What if Your Topic is Already Taken
        ◦ How Expert do You Need to Be
        ◦ Type of Book and Your Writing Style
        ◦ Can you Really Make Money Selling Books?
        ◦ Wrap-up
    ● Writing Your Book
        ◦ Introduction to Writing Your Book
        ◦ The Writing Journey
        ◦ Perfect vs. Good Enough
        ◦ Your Book's Title
        ◦ The Table of Contents
        ◦ The Writing Process
        ◦ Writing Thoughts and Tips
        ◦ What about Ghostwriters?
        ◦ Should I get a Cowriter?
        ◦ Publishing Options
        ◦ Self-publishing Thoughts
        ◦ My Favorite Author Tools
        ◦ Wrap-up
    ● Marketing Your Book
        ◦ Introduction to Book Marketing
        ◦ Marketing vs. Sales
        ◦ Use a CRM for Marketing and Sales
        ◦ Understanding Your Platform
        ◦ Your Marketing Plan
        ◦ Components of Your Marketing Plan
        ◦ Selling on
        ◦ Book Trailers
        ◦ Becoming a Best Seller: Why and How
        ◦ Pricing Your Book
        ◦ Distributing and Selling ebooks
        ◦ Leveraging Social Media
        ◦ Finding and Empowering Evangelists
        ◦ Mark LeBlanc: Enders and Repeaters
        ◦ The Value of Traditional Media
        ◦ Wrap-up
    ● Conclusion and Case Studies
        ◦ Introduction to Career Relationship Management (CRM)
        ◦ Learning from Mark LeBlanc
        ◦ Learning from Timothy Ferriss
        ◦ Learning from Jason Fried
        ◦ Learning from Seth Godin
        ◦ Learning from Jesse Stay
        ◦ Learning from David Meerman Scott
        ◦ Learning from Nathan Barry
        ◦ Learning from Marc-André Cournoyer
        ◦ Learning from Mathias Meyer
        ◦ Learning from Jesse Storimer
        ◦ Learning from Peter Cooper
        ◦ Learning from Robert Kiyosaki
        ◦ Learning from TJ Holowaychuk
        ◦ Wrap-up


Course Fee:
USD 29

Course Type:


Course Status:



1 - 4 hours / week

This course is listed under Development & Implementations , Enterprise Applications and Operating Systems Community

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Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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