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Developing a Killer Personal Brand

Course Summary

In this course you will learn about personal branding and how it applies to you. We will go over personal branding basics and foundations. We will learn about different tools and platforms to create, enhance and share your personal brand. We will talk abo

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    Course Syllabus

    ● The What and How of Personal Branding
        ◦ Introduction to Personal Branding
        ◦ Identifying your Current Personal Brand
        ◦ Thought Leaders, Subject Matter Experts, and Your Brand
        ◦ Can People Find You?
        ◦ Defining Your Niche
        ◦ Personal Branding Influencers
        ◦ Income Security and Personal Branding
        ◦ The Cost of Developing Your Personal Brand
        ◦ Example of a 12 Month Personal Branding Strategy
        ◦ Identifying Industry Influencers (Are You an Influencer?)
        ◦ The 360 Review: A Tool to Understand How Other Perceive You
        ◦ Wrap-up and Summary
    ● Tactics
        ◦ Introduction
        ◦ Three Personal Branding Rules
        ◦ Developing Your Tagline
        ◦ The 30 Second Pitch
        ◦ Branded Business Cards
        ◦ Personal Branding & Social Networking
        ◦ Getting the Right Picture (aka Avatar)
        ◦ Personal Recommendations and Your Personal Brand
        ◦ Blogging for Your Personal Brand
        ◦ Writing an eBook for Your Personal Brand
        ◦ Should You Have a Print Book?
        ◦ Public Speaking to Enhance Your Personal Brand
        ◦ The Power of Your Career Path (and Projects Worked on)
        ◦ Does Your Wardrobe Enhance Your Brand?
        ◦ Using Elance and oDesk (and Others) for Your Brand Enhancement
        ◦ Online Portfolios and Interactive Resumes
        ◦ Wrap-up
    ● Awesome Personal Branding Examples
        ◦ Introduction
        ◦ Tagline Examples
        ◦ 30 Second Pitch Examples
        ◦ Business Card Examples
        ◦ A Picture Example
        ◦ Elance profile Examples
        ◦ Online Portfolio Example
        ◦ Wrap-up


Course Fee:
USD 29

Course Type:


Course Status:



1 - 4 hours / week

This course is listed under Networks & IT Infrastructure and E-Commerce Community

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Awards & Accolades for MyTechLogy
Winner of
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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