Before the Internet companies fashioned communication strategies based on whatever medium they had available to them, whether that was print, radio or TV media, to broadcast their message. Companies now realise that the Internet is the ideal communication medium for interacting with a wide variety of stakeholders. They also know that the Internet is not just the Web, but a range of technologies that, in combination, can provide a potent marketing strategy.
In this free online course you will learn about successful Internet marketing techniques and strategies that are being used today by businesses and organisations around the world. You will be introduced to techniques such as how to break down your target audience, how to build a coordinated marketing strategy using the integrated Internet marketing matrix to reach your customers and stakeholders, and how to measure the effectiveness of promotion strategies. This course will be of great interest to business and marketing professionals and entrepreneurs wanting to expand their knowledge and understanding of effective Internet marketing strategies, as well as any learner wanting to learn more about the power of online marketing.