Google Analytics is a free software application available from Google that helps run websites more effectively and efficiently. It shows how visitors find and use websites so that informed website design and content decisions can be made. It can improve website performance to convert more site visitors into customers, track the performance of keywords, banner ads and other marketing campaigns, and track metrics such as revenue, average order value and e-commerce conversion rates.
This free online course will help with training for the Google Analytics Individual Qualification test. The course covers topics such as installing the Google Analytics tracking code, analysing traffic sources, implementing campaign tracking and AdWords integration, e-commerce tracking, internal site searching and other topics. This course will be of great interest to learners who are preparing for the Google Analytics Individual Qualification test, and to IT professionals and business professionals who are interested in using the power of Google Analytics to greatly improve the efficiency and effectiveness of websites.