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Best Practices for Flash-based Banner Ads

Course Summary

Explains how to build eye-catching banner ads in Flash that achieve design goals and satisfy the requirements of search engines and the sites where the ads will display.       


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    Course Syllabus


        Introduction
            Welcome
            Understanding the prerequisites
            Using the exercise files and setting file permissions
        1. Exploring Banner Ads
            Surveying current standards: Simple ads
            Surveying current standards: Expandable ads
            Surveying current standards: Takeover ads
            Surveying current standards: Creative ads
        2. Understanding Best Practices
            Top 10 best practices for technical design and development
            Top 10 best practices for video
        3. Understanding Expectations and Design Considerations
            Overview of terminology and business considerations
            What to ask for from the client
            What to ask for from the publisher
            What's expected of you
            Comparing Flash with HTML5 for advertising
        4. Creating the Basic Ad Structure
            Previewing the finished project
            Creating a basic setup and using guide layers
            Adding clickability
            Using ActionScript options for click capture and tracking
        5. Adding and Optimizing Assets
            Creating optimized images
            Adding and further optimizing images
            Adding and optimizing text
            Finalizing motion
            Publishing final files and images
            Using ActionScript motion and motion from templates
        6. Gathering User Information
            Previewing the finished project
            Creating input text fields
            Preparing the input data
            Checking for errors and providing user feedback
        7. Printing
            Preparing content to print
            Handling printing errors
        8. Creating Expandable Banners
            Finding and using prebuilt ad pieces
            Previewing the finished banner
            Setting up the collapsed state
            Tweening between the collapsed and expanded states
            Adding timeline control
            Completing the expanded state
            Pre-populating social media links and final ActionScript
            Integrating Flash, HTML, and JavaScript
        9. Creating Multi-Panel and Complex Expandable Banners
            Previewing the finished multi-panel banner
            Looking at general setup and the collapsed state
            Tweening from the collapsed state to the expanded state
            Completing the expanded state
            Exploring panel 1 and panel 2
            Integrating Flash, HTML, and JavaScript
        10. Considering Security Issues
            Understanding malware and Flash banner ads
        Conclusions
            Next steps

     


Course Fee:
USD 25

Course Type:

Self-Study

Course Status:

Active

Workload:

4 - 5 hours / week

This course is listed under Development & Implementations and IT Security & Architecture Community

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