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Understanding Your Audience: Market Segmentation

Course Summary

  Knowing your market accurately and completely is a prerequisite for successful marketing. In this free online course three important concepts related to the topic of markets are presented: Defining the nature of markets, identifying the types of markets, and a discussion of product differentiation and market segmentation. 



Course Fee:
Free

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 5 hours / week

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