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Web Site Strategy and Planning

Course Summary

Shows how to create a web site strategy that will ensure the end product meets the client’s needs and is as efficient and scalable as possible.       

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    Course Syllabus

    1. Before We Talk About Colors, Let's Talk About Your Business
       What is business strategy?
       Interviewing the client
       Who is your target audience?
       Thinking about personas
       How can Web 2.0 support your business strategy?
       How is the web site going to be maintained?
       How will you measure success?
    2. What Technology Is Right for Your Site?
       Getting specific about technology
       Understanding static web sites vs. CMS-driven web sites
       Comparing CMS software
       Comparing CMS supporting technologies
       Thinking about web hosting and developer web maintenance
    3. Organizing the Project
       Do you need some help?
       Pulling together pricing
       Integrating pricing into the proposal
       Determining and communicating milestones
    4. Organizing Content and Graphics
       What is a site map?
       Redesign: Evaluating ROT on your site
       Starting a content tracking spreadsheet
       Adding keywords and descriptions
       Adding and tracking images and supporting files
       Ending with the home page


Course Fee:
USD 25

Course Type:


Course Status:



2 - 3 hours / week

This course is listed under Development & Implementations , Data & Information Management and E-Commerce Community

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