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Flash CS4 Professional: Building Search Engine Friendly Sites

Course Summary

  Todd Perkins dispels the belief that Flash content hampers SEO.   

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    Course Syllabus

    Using the exercise files
    1. Introduction to SEO
    Understanding search engines
    Understanding search engine optimization
    Distinguishing between black hat and white hat SEO
    Knowing Flash's place in SEO
    Understanding SEO resources
    2. Using HTML to Optimize a Site
    Understanding HTML's place in SEO
    Adding page titles
    Adding descriptions
    Working with headings
    Understanding links
    Emphasizing words
    3. Helping Flash SEO with SWFObject
    Understanding SWFObject
    Downloading SWFObject
    Using SWFObject
    Adding alternate content
    4. Helping Flash with XML and PHP
    Understanding the effectiveness of dynamic data
    Setting up a testing server (Mac)
    Setting up a testing server (Windows)
    Using XML in Flash
    Using PHP to output XML as HTML
    5. Using SWFAddress with Flash
    Understanding SWFAddress
    Downloading SWFAddress
    Using SWFAddress in Flash
    Using SWFAddress in HTML
    6. Working with Progressive Enhancement
    Understanding progressive enhancement
    Using XML and PHP to create an HTML version of your site
    Using JavaScript to add functionality
    7. Getting Results
    Knowing what results to expect
    Knowing when to expect results


Course Fee:
USD 25

Course Type:


Course Status:



2 - 3 hours / week

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