Learn how to use App Annie as an app store optimization tool to find what is going with your app ranking . App Store Optimization is an industry term used to describe the process of getting more organic app store search traffic. Typing a search term into Google gets you ranked results, and monitoring and improving your rank in these results is called Search Engine Optimization (SEO). When it comes to the app stores, a similar ranking algorithm exists that can, when leveraged properly, help vault your app to the top of any relevant user’s search results, and as a result get you more downloads. This process of measuring, testing and improving your search rank on the app stores is known as App Store Optimization.... and in this course you can learn how to master ASO using App Annie free features.