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App Store Optimization for Beginners - SEO for Apps.

Course Summary

The beginners course about App Store Optimization, learn all the basic knowledge you need about SEO for apps.

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    Course Syllabus

    • Introduction to ASO
      • What is App Store Optimization
      • The Value of App Store Optimization and Organic Traffic
      • The Graphic Parts of your App - ASO that also
      • ASO Icon design - Think in the ASO way
      • The Importance of Keywords in SEARCH
      • ASO - Choosing the right Title
      • ASO - iOS and Apple Keywords
      • Understanding Reviews in the App Store
    • Introduction to ASO
      • Size matters in the ASO world
      • Social Signals as Ranking Factors = ASO benefit?
      • When ASO works the Best
      • Outsourcing ASO... things to consider
      • Localization and ASO
    • Google Play ASO
      • Introduction to Google Play ASO
      • Intro to optimization of Google Play Apps
      • Apple or Google Dance
      • ASO by focusing on a Niche Approach
      • How the Algorithm will behave
      • Google Plus and ASO
      • Using Google to increase Google Play Ranking
      • Links in Google Play
      • Google Play Reviews - Empower yourself
    • ASO Challenges
      • Doing ASO without Pushing the Limit...
      • What to do After Keyword Research
      • What happens when you Loose Ranking
      • The Challenges of increasing ranking
      • Predicting Trends
    • Keyword Research Process
      • Keyword Research - Intro
      • Keyword Research without ASO Tools
      • Increasing Screenshot Conversion
      • Finding Long Tail keywords
    • Questions and Answers
      • Question and Answers
      • Questions: Should we keep titles short or Long?
      • Question : Reviews and Ranking - how to get reviews
      • Question: Should you optimize External Factors?
      • Question: Narrow vs Broad Keywords
      • Q&A Launching an App in Google Play (vs Apple)
      • Q&A What type of keywords to choose for your app
    • ASO Tools and challenges
      • ASO Tools - What are they
      • Q&A My Favorite ASO Tool
      • ASO Tools (choosing the right tool in 2014)
      • Considerations before paying for ASO Tools
    • ASO as a long term strategy
      • What can we expect of ASO in the futue
      • Dealing with Spike and Drop in Ranking
      • What happens when ASO fails...
      • When ASO tools Fail...
    • 5 Crucial ASO Mistakes
      • ASO Mistakes
      • ASO Mistake 2
      • ASO Mistake 3
      • ASO Mistake 4
      • ASO Mistake 5
    • Downloadble Documents and PDF Files
      • ASO Strategy
      • Search Challenges in ASO
      • Does Black hat ASO exists?
      • Tracking ASO (Ranking)
      • How to Start Tracking your ASO
      • ASO in real case scenario (the real world)
      • Doing Keyword Research
      • Apple vs Google Play
      • Who is your Competitor
      • Google Play Optimization
      • Meet the Expert Sylvain Gauchet
    • Learn from the Experts
      • Meet the Expert Tyler Kessler
      • Meet the Expert - Giacomo Balli
      • Meet the Expert Abhinav Gupta
      • Ian Sefferman Founder of MobileDevHQ
    • ASO Tools and Reviews
      • ASO tools overview
    • Advanced ASO Documents and Tutorials
      • From Theory to Reality
      • The future of ASO
      • Every day ASO - how to really do it
    • Overview of ASO Tools
      • Sensor Tower
      • SearchMan SEO
      • MobileDev HQ
      • Straply

Course Fee:
USD 99

Course Type:


Course Status:



1 - 4 hours / week

This course is listed under Development & Implementations and E-Commerce Community

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Awards & Accolades for MyTechLogy
Winner of
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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