Mobile Device Fact: 50% of the world's population is expected to have access to the internet through a mobile device in 3 years! Impressive QR Code Statistic: According to two recent studies, the "Mobio Identity Systems study" and "JumpScan findings”, both studies showed a 1,200% growth in the scanning of QR Codes over the last 6 months of 2010. Of course, this will increase over time and this is why ...QR Codes will be the main focus in this video series.
A Problem Businesses Face:
In order to survive in the marketplace, many businesses have found some very creative ways to connect the buyer and product with unique promotions and campaigns that drive the buyer right to the doorstep of the business owner. If your business is not using the QR Codes technology, you run the risk of not just losing your current customers to businesses who have already implemented the software, but you run the risk of losing any potential customers in your particular field.
Example of How QR Codes Are Used:
There are many reasons why a local brick and mortar store front need to implement mobile marketing and QR Codes into their advertising campaigns. Many brick and mortar shoppers today remain women, and as they account for the majority of mobile technology purchased in the past three years, it would make sense to target a campaign around them.
One reason to use the QR Codes technology in the apparel industry is because you give the customer the ability to access your goods more easily than ever before. Customers can simply run the barcode by their smartphone and within seconds find out every detail, from price to availability, all in the palm of their hands.
This saves them time trying to get their questions answered.
QR Codes Bridge the Online and Offline Worlds
With the buzz that QR Codes have been creating lately, it is becoming clear that they offer a unique way to connect mobile consumers with online digital content, quickly and easily.