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Blogging for Your Business

Course Summary

  A primer for anyone tasked with starting a blog for a business.   

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    Course Syllabus


    Using the exercise files
    1. Blogging for Business: Core Concepts
    What is a blog?
    Why blog for business?
    Business blogging in five stages
    2. Goals
    Finding a purpose
    Defining goals
    Creating a one-year plan
    3. Strategy
    Where does the blog live?
    Who "owns" the blog?
    Creating editorial guidelines
    4. Technology
    Understanding the web
    Picking a platform
    Social media decisions
    Getting wired in
    SEO and sharing
    5. Content Creation
    Creating a content strategy
    Content formats and types
    Recruiting contributors
    Creating content
    Using images
    Using video
    6. Implementation
    Designing the blog
    Preparing to publish the blog
    Creating a blogging schedule
    Social interaction
    Going live and beyond

Course Fee:
USD 25

Course Type:


Course Status:



2 - 3 hours / week

This course is listed under Development & Implementations , Digital Media & Games , Mobility and E-Commerce Community

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Awards & Accolades for MyTechLogy
Winner of
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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