SOCIAL MEDIA CERTIFICATION (CSMMPâ„¢)

Social Media Basics Introduction to the course What is Social Media? Social Media is Big & Active Online World is Getting More & More Social Lecture Negative Impact Created by Unsatisfied Customers Negative Impact Created by Naive Employees Opportunity Loss by Not Being on Social Media Case Studies on Social Media Usage Brand Building through Social Media Lecture Sales through Social Media Lecture CRM through Social Media Lecture Internal Communication using Social Media Lecture Lead Generation through Social Media Lecture Generating Traffic through Social Media Lecture Fund Raising through Social Media ORM Example – Apple Feedback on Mouthshut Getting Started with Social Media How to Start Using Social Media? How to Select Social Media Channels? How to Acquire Reach on Social Media? What Returns to Expect from Social Media? How to Set Social Media Objectives? How to Choose an Identity on Social Media? How to Build Engagement? How to Attribute Returns to Social Media? Social Media Channels Overview Facebook Overview for Businesses Twitter Overview Lecture LinkedIn Overview Lecture Pinterest Overview Facebook Basics Facebook Overview For Business Challenges in Using Facebook for Business Overview Facebook Ads Overview: Facebook Events Audience you can Target on Facebook Why Use Facebook for Your Business? Overview: Facebook Pages Overview: Facebook Applications Primary Business Objectives Served by Facebook Facebook Pages Like Vs Comment Vs Share Content Creation is Harder than You Think Lecture Importance of Conversations Content Creation Guidelines Handling Conversations On Admin Posts Significance of “Talking about this” What Type of Content Creates Engagement? Page Positioning Handling User Generated Posts How To Ensure Relevance in Conversations How the Facebook Page Posts are Distributed to Users Different Ways to Source Content for Page Postings Facebook Ads Types of ads supported by Facebook Whether to choose CPC or CPM and why? Using Ad Targeting Options in Facebook Ads Retargeting Ads on Facebook How the Pay-per-Click Adverstiment Model Works How to create an effective Ad copy? Facebook Ads Budgeting Facebook Application What are Facebook Applications? Going Viral With Facebook Applications How Users Interact with F