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Analyzing Your Website to Improve SEO

Course Summary

  Walks step-by-step through the process of reviewing the content and markup of a web site to improve its ranking in search engine results.   


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    Course Syllabus

     Introduction

    Welcome
    Using the tools in this course
    1. Getting to Know SEO
    Understanding SEO
    Forgetting SEO for a moment
    2. Preparing to Optimize Your Site
    Understanding why indexing is important
    Thinking about keywords
    Using the Google AdWords Keyword Tool
    3. Building the Optimization Foundation
    Understanding why some page components don't hurt but also don't help
    Working with frames, iframes, and popups
    Working with SEO-friendly URLs
    Building title tags
    Understanding meta tags
    Building description tags
    Ignoring keyword tags
    Clearing source code clutter
    Understanding rich snippets (NEW)
    4. Working with Outward-Facing Components
    Reviewing page content
    Understanding site navigation
    Building links within the site
    Including location information
    Understanding the Panda and Penguin updates (NEW)
    5. Coordinating with the Outside World
    Building and submitting HTML and XML sitemaps
    Garnering links outside the site
    Submitting to the map sites
    Working with Google+ (NEW)
    Conclusion
    Next steps
     


Course Fee:
USD 25

Course Type:

Self-Study

Course Status:

Active

Workload:

2 - 3 hours / week

This course is listed under Development & Implementations and E-Commerce Community

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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