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Effective HTML Email and Newsletters

Course Summary

  Provides in-depth, hands-on training on all aspects of email marketing.   


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    Course Syllabus

     Introduction

    Welcome
    Using the exercise files
    1. Exploring HTML Email
    Understanding differences between HTML email and web pages
    Seeing how HTML email displays in different email programs
    Finding Acid tests and compatibility checklists
    Understanding MIME types: HTML vs plain text
    Exploring the future of HTML email
    2. Email Marketing Basics
    Defining spam
    Examining legal issues with permission-based email
    Planning email campaigns
    Creating content for email campaigns
    Understanding design constraints of HTML email
    Designing effective HTML email
    Building email address lists
    3. Getting Started with Projects
    Choosing tools for coding HTML email
    Coding email versus coding web pages
    Preventing problems with email coding
    Understanding the ideal coding process
    4. Creating a Single-Column Email Newsletter
    Planning
    Coding HTML tables
    Adding content
    Adding inline CSS
    5. Creating a Two-Column Email Newsletter
    Planning
    Coding HTML tables
    Adding content
    Adding inline CSS
    6. Creating a Multi-Product Offer Email
    Planning
    Coding HTML tables
    Adding content
    Adding images
    Adding inline CSS
    7. Creating a Plain Text Email
    Designing a plain text email
    Designing a plain text email from an HTML email
    8. Creating Email Automatically
    Automating HTML email creation
    Automating HTML email by category
    Automating HTML email with WordPress
    Automating HTML email with ExpressionEngine
    Automating HTML email with FeedBurner from an RSS feed
    Automating HTML email with FeedBlitz from an RSS feed
    9. Testing Email Before Delivery
    Deciding when and how to test email
    Using testing services
    10. Sending HTML Email
    Outsourcing your email campaign
    Sending email with MailChimp
    Sending email with Campaign Monitor
    Sending email with Constant Contact
    Sending email with iContact
    Sending email with VerticalResponse
    Sending email with canned templates
    11. Dealing with Common Coding Problems
    Solving layout and spacing problems
    Solving image problems
    Solving Gmail display problems
    Solving Lotus Notes display problems
    Solving Outlook 2007/2010 display problems
    Adding video to email
    Conclusion
    Next steps
     


Course Fee:
USD 25

Course Type:

Self-Study

Course Status:

Active

Workload:

3 - 4 hours / week

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