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Become an eCommerce Startup

Course Summary

Finally, eCommerce made Easy! This course helps students develop a broad understanding & appreciation of eCommerce.


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    Course Syllabus

    • Introduction to eCommerce
      • Introduction to eCommerce
      • Planning for eCommerce
      • Consumer Rules if you sell online
      • What makes eCommerce a success - Part 1
      • What makes eCommerce a success - Part 2
      • Guide to setup eCommerce website
      • Customer Journey
    • Introduction to Sales Processes
      • Understanding Why People Buy - Part 1
      • Understanding Why People Buy - Part 2
      • Creating a Need for Your Product - Part 1
      • Creating a Need for Your Product - Part 2
      • Effective Landing Pages that Sell
      • Lead Management & Nurturing
      • Web Traffic on a Micro Budget - Part 1
      • Web Traffic on a Micro Budget - Part 2
    • Search Marketing
      • Analyzing Your SEO - Part 1
      • Analyzing Your SEO - Part 2
      • Link Building & Analytics
      • Keyword Analysis - Part 1
      • Keyword Analysis - Part 2
      • Search PPC vs Target PPC
      • The Science of PPC - Part 1
      • The Science of PPC - Part 2
    • Ninja Marketing
      • Google's Remarketing Tool
      • DCO & WCA
      • Google's Network Sites
      • Ad Extentions & FBs Sponsored Stories
      • Micro-Macro Conversions
      • Six Months Plan
      • Basic Understanding
      • Benefits and Ways of Partnerships
      • WoM is Powerful
      • How do you get your message GO Viral? 10 Techniques
    • Mobile Marketing
      • Introduction to Mobile Marketing - Part 1
      • Introduction to Mobile Marketing - Part 2
      • Mobile apps, QR codes & Messaging
      • Creating a successful mobile experience & copy
      • Copywriting for mobile apps, email and website
      • Mobile apps to market your business
      • Mobile Advertising
      • Last few words...
    • Email Marketing
      • Strengths & Weaknesses / Pros & Cons - Part 1
      • Strengths & Weaknesses / Pros & Cons - Part 2
      • Defining goals and objectives of an email campaign
      • Structuring Effective Email Messages - Part 1
      • Structuring Effective Email Messages - Part 2
      • Planning and creating email campaigns
      • Timing & Frequency
      • Trigger emails
    • Supplementary materials
      • Introduction to eCommerce
      • ZMOT Handbook
      • New Customer Journey
      • Selling Online China
      • Mobile Advertising Handbook
      • Integrating Mobile Strategy
      • How Mobile is Changing Your Marketing Strategy
      • eCommerce Questions
      • Dynamic Remarketing Guide
      • Guerrilla Marketing Tactics
      • 21 ways to increase traffic
      • Affiliates & JVs
      • Adwords Step by Step
      • Guide to Email Marketing


Course Fee:
USD 95

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under Development & Implementations , Networks & IT Infrastructure and E-Commerce Community

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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