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Landing Page Mastery - Optimize, Convert, and Profit

Course Summary

Use Proven Psychological Principles and Insider Copywriting Secrets To Build A Landing Page and Website That Convert


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    Course Syllabus

    • Introduction
      • The Importance Of Your Landing Page
      • Course Overview
      • Who This Course Is For
    • Getting Started
      • My Story
      • Understand Landing Pages
      • Examples of Good and Bad Pages
    • Common (and Costly!) Landing Page Mistakes
      • Mistake #1
      • Mistake #2
      • Mistake #3
      • Mistake #4
      • Mistake #5 and Conclusion
    • Landing Page Best Practices
      • Landing Page Best Practice #1
      • Landing Page Best Practice #2
      • Landing Page Best Practice #3
      • Landing Page Best Practice #4
      • Landing Page Best Practice #5
    • Decision Making
      • The Visitor Decision Making Process
    • Structure and Options (Anatomy of a Landing Page)
      • The Path Approach
      • Text, Video, and Hybrid Landing Pages (Long or Short Copy?)
    • Advanced Lessons
      • The Six Areas Of Influence (Part One)
      • The Six Areas Of Influence (Part Two)
      • Features vs Benefits
      • How To Be a Better Writer in 10 Minutes or Less
      • Online = Offline, and Human Speak
      • Writing Your Headline
    • Website and Landing Page Critiques
      • Chinese Learn Online: Branding, Features vs Benefits, Buying Process, Free Demo
      • Sprypoint App: Knowing Your Audience, Clear Call To Action, Building Rapport
      • Maskerade App: Know Your Benefits, Don't Be Vague, It Always Comes Back To Sex
    • Student Page Live Evaluations + Bonus Lessons


    Course Fee:
    USD 99

    Course Type:

    Self-Study

    Course Status:

    Active

    Workload:

    1 - 4 hours / week

    This course is listed under Telecommunications and E-Commerce Community

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    Awards & Accolades for MyTechLogy
    Winner of
    REDHERRING
    Top 100 Asia
    Finalist at SiTF Awards 2014 under the category Best Social & Community Product
    Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
    Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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