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Web Psychology: Design persuasive websites that convert.

Course Summary

Learn how to use web psychology to design persuasive websites that get your visitors to take the actions you want.


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    Course Syllabus

    • Introduction to the course
      • Welcome to the course!
      • About the instructor
    • Your website - designing for trust
      • Who are you designing your website for?
      • Trust - Design features such as branding and the ability to provide user feedbac
    • Aesthetics
      • Make your website more universally attractive by making it more symmetrical
      • Case Studies: How to properly employ symmetry
      • Experiment - Are men and women’s aesthetic preferences the same?
      • Experiment - Which gender is this website targeting?
      • Culture's impact on aesthetics
    • Language
      • One world, many languages
    • Motion
      • How to use motion effectively
    • Bringing it all together
      • A successful site must reflect the needs and preferences of your target audience
      • Quiz
    • Ecommerce: The 7 Pillars of Quality
      • The 7 Pillars of Quality - 1) Aesthetics
      • The 7 Pillars of Quality - 2) Responsiveness
      • The 7 Pillars of Quality - 3) Easy Navigation
      • The 7 Pillars of Quality - 4) Reliability & Efficiency
      • The 7 Pillars of Quality - 5) Personalisation
      • The 7 Pillars of Quality - 6) Security & Provacy
      • The 7 Pillars of Quality - 7) Price Knowledge
    • Information Architecture
      • How to reduce the cognitive load on your visitors
    • Dramatically improve the impact of your website's information
      • 1) Intrinsic quality
      • 2) Accessability
      • 3) Representational
      • 4) Contextual
    • 6 ways to psychologically optimise your website's usability
      • How to influence your user's first impressions
      • 1) The secret of standardisation
      • 2) Images are more persuasive than text
      • 3) Boost male engagement with interactive media
      • 4) Know where to put your important information
      • 5) Make it easy to use (reduce the cognitive load)
      • 6) Make it interactive
    • How you can use neuroscientific eyetracking to optimise your website's design
      • Neuroscientific eyetracking
      • Eyetracking case study - how Groupon boosted conversions by 52%
    • Case study
      • How one client used web psychology to boost conversions by 366%
      • Case study: The original website
      • Case study: The psychologically optimised website
      • Case study: What did they change?
    • Bringing it all together (Part 2)
      • Bringing it all together
    • Worksheet - Now it's your turn!
      • Course worksheet
      • Quiz


Course Fee:
USD 99

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under Development & Implementations and E-Commerce Community

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