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Landing Page Design for Marketers and Entrepreneurs

Course Summary

This course teaches "non-designers" how to design, publish and A/B test landing pages. Includes FREE design templates!


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    Course Syllabus

    • Introduction
      • Introduction + Template Download
      • What is a Landing Page
    • Defining your Landing Page Goal
      • Define your Landing Page Goal
      • What is the Goal for your Landing Page?
    • Use Lean Startup Methodology to speed up LP Design and Testing
      • How Lean Startup relates to Landing Page Design
      • How to Use the Validation Board
      • Examples of how to use the Validation Board - Wave Accounting
      • Examples of how to use the Validation Board - Xero Accounting
    • Understand your Audience's Problems
      • Define your Target Audience Hypothesis
      • Test your Hypothesis
    • Understanding Traffic Harmony and Sales Funnels
      • Target Audience and Traffic Source Harmony
      • LSM Example
      • Traffic Harmony defined for the Craft Room
      • Create your Sales Funnel
    • Define Conversion Goals
      • Defining your Conversion Goal
      • Craft Room Sales Funnel and Conversion Goal
    • Define Metrics and Data Gathering Tools
      • Define your Metrics
      • Define Metrics - Craft Room
      • Data Gathering Tools
      • Tools or Resources to Build your Page
    • Writing Headlines, Copy and Calls to Action
      • Write your Headlines
      • Write Headlines Craft Room
      • Additional Resources
      • Define your Call to Action
      • Types of Call to Actions
      • Induce a sense of trust
      • Call to Action Color
      • Write your Copy
      • Write your Copy - Examples
      • Write your Copy - Worksheet
      • Write your Copy
      • Defining your Final Landing Page Content
    • Defining Page Layout
      • Create Your Layout - Worksheet
      • Create Your Layout - Brainstorming
      • Define your Color Scheme
      • Uploading your Unbounce Theme
      • Design your Landing Page - Step 1
      • Design your Landing Page - Step 2
      • Design your Landing Page - Step 3
      • Design your Landing Page - Step 4
      • Design your Landing Page - Step 5
      • Design your Landing Page - Step 6
      • Design your Landing Page - Step 7
    • Testing your Page
      • Usability Testing
      • Using Heatmaps to Read Results
      • Split Testing
      • Post Conversion User Experience
    • Conclusion
      • Conclusion


Course Fee:
USD 149

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under Cloud Computing , Development & Implementations and Quality Assurance & Testing Community

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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