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Gamification - engage customers in your business!

Course Summary

Gamification - engage your customers and win new audience.


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    Course Syllabus

    • Let's begin
      • What the Gamification is?
      • Wise teacher
      • Karate Kid
      • Boundaries between work-learning-fun
      • Work can be fun!
      • How IBM use RPG mechanisms?
      • Fordism & customization
    • Step 1
      • How to engage people?
      • Gamification in cars?
      • Have you ever ridden an elephant?
      • There is an elephant inside you.
      • How Honda and Nissan use gamification?
      • 10.000 hours...
      • Crysis in engagement
      • Affecting people’s behavior
      • 4xP
      • Real life example of gamification in the pub
      • Product that advertises itself
    • Step 2
      • From amateur to maestro
      • Urgent optimism
      • Blissful productivity
      • Building up social relationships
      • Epic Win
      • Blah, blah, blah - show me something real…
      • The collections
      • Example of blissful productivity
      • Autonomy
      • Illusion of choice
      • Building a bond
      • How to motivate your customers?
    • Step 3
      • Great examples: Bottle Bank Arcade
      • Great examples: The Piano Stairs
      • Great examples: The Speed Camera Lottery
      • Instant Feedback
      • Commercial applications and its problems
      • Designing games
      • Totems and status for players
      • Rules
      • Motivation of the players
    • Step 4
      • Gamers types
      • Achievers
      • Explorers
      • Socializers
      • Killers
      • Game mechanics and dynamics
      • Avatars
      • Points
      • Reinforcement schemes
      • Levels
      • Challenges
      • Leaderboards
      • Gifts and generosity
      • The „Third place”
    • Step 5
      • Types of games
      • Narrative + fun
      • Building up engagement
      • Types of recipients and messages
      • Create gamification step-by-step
      • Creating gamification: Checklist
    • BONUS
      • BONUS #1 - Gamification idea
      • BONUS #2 - Full Book about Gamification
      • BONUS #3 - Certificate


Course Fee:
USD 79

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under Development & Implementations and E-Commerce Community

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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