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UX Research for Apps: User-centric from Concept to Launch

Course Summary

How do you design apps that connect with customers and get them excited? Find it with this complete UX research toolkit.

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    Course Syllabus

    • Introduction
      • Research for User Design
      • The UX Research Design Model
      • Your Team and Your Situation
      • Examining Objectives
    • Shaping the Concept
      • Shaping the Concept
      • Thinking Divergently
      • Gathering Empathy
      • Surveying Inexpensively
      • Quick Competitive Audit
      • App Definition Statement
      • Willingness to Pivot
      • Idea Screening
    • Know Your Customer
      • Knowing Your Customer
      • Interviewing Stakeholders
      • Doing Ethnography
      • Writing Great Surveys
      • Conducting IDIs
      • Empathy Mapping
      • Creating Personas
      • Mapping Customer Journeys
    • Define Your Product
      • Defining Your Product
      • Benchmarking Competitive Products
      • Creating with Users
      • Grouping and Prioritizing
      • Scenarios and Storyboards
    • Prototyping and Testing
      • Testing Paper Prototypes
      • Testing Content and Creative
    • Prepare for Launch
      • Planning for Evaluation
      • Beta Testing
      • Remote Usability Testing
      • Split Testing
    • Post Launch Insights and Analytics
      • Post Launch Insights and Analytics
      • App Analytics
      • Satisfaction Surveys
      • Final Thoughts
      • Course Quiz

Course Fee:
USD 67

Course Type:


Course Status:



1 - 4 hours / week

This course is listed under Development & Implementations Community

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Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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