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Intro: Design subconsciously persuasive websites + marketing

Course Summary

How to target the primal, emotional and rational systems of the brain to design more engaging websites and content.

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    Course Syllabus

    • Introduction to the course
      • Welcome to the course!
      • About the instructor
    • The Primal System
      • What is the Primal System?
      • Key points: Sex
      • Key points: Food
      • Key points: Motion
      • Key points: Contrast and concrete
      • Key points: End experiences
      • Key points: Scarcity
      • Test your knowledge! The Primal System...
      • Worksheet: Engage the Primal System!
    • The Emotional System
      • What is the Emotional System?
      • Key points: Empathy (intro)
      • Key points: Mirror neurons (intro)
      • Key points: Pleasure and pain (intro)
      • Key points: Body Language (intro)
      • Key points: Story-telling (intro)
      • Advert #1 - Empathy
      • Advert #2 - Mirror neurons
      • Advert #3 - Story-telling
      • Website #1 - Mirroring
      • Website #2 - Body Language
      • Website #3 - Story-telling
      • Test your knowledge! The Emotional System...
      • Worksheet: Engage the Emotional System!
    • The Rational System
      • What is the Rational System?
      • Key points: Enable post-rationalisation (intro)
      • Key points: Product demo, benefits, evidence (intro)
      • Advert #1: Product demonstration
      • Advert #2 and #3: Evidence and authority
      • Bringing it all together
      • Worksheet: Engage the Rational System!
      • Test your knowledge! The Rational System...
      • Thank you! Special discount code... ; )

Course Fee:
USD 69

Course Type:


Course Status:



1 - 4 hours / week

This course is listed under Development & Implementations Community

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Awards & Accolades for MyTechLogy
Winner of
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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