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>>The PPC Success System: Google Adwords vs Facebook Ads

Course Summary

Learn how to use paid traffic, including Google Adwords and Facebook Ads, to best grow your business!

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    Course Syllabus

    • Start Here
      • Course Overview - Watch This First
    • Introduction to Paid Traffic
      • Why Paid Traffic
      • Paid Traffic Options
    • Paid Traffic Essentials
      • Customer Awareness Ladder
      • Landing Page and Opt-In Funnel
      • Website Necessities
    • Product Listing Ads
      • What are PLAs?
      • PLA Pros and Cons
      • Who are PLAs For
      • PLA Best Practices
      • Getting Started with PLAs
    • Search Ads
      • What are Search Ads?
      • Search Ad Pros and Cons
      • Who are Search Ads Best For
      • Search Ads Best Practices
      • Getting Started with Search Ads
      • Google Search Ads Walk Though
    • Facebook Ads
      • What are Facebook Ads?
      • Facebook Ads Pros and Cons
      • Who Should Use Facebook Ads
      • Facebook Ads Best Practices
      • Getting Started with Facebook Ads
      • Facebook Ads Walkthough
    • Retargeting
      • What are Retargeting Ads?
      • Retargeting Pros and Cons
      • Who Should Use Retargeting
      • Retargeting Best Practices
      • Getting Started with Retargeting
    • 9 Simple Steps To Your First Google Search Ad Campaign
      • Adwords Intro and Why Google is NOT Your Friend
      • Action Item 1: Sign Up For Your Account
      • Different Types of Google Ads
      • Adrank and Quality Score
      • Campaign and Ad Group Strategy That Works
      • Behind The Scenes Campaign Structure
      • Action Item 2: Brainstorm Campaign Ideas and Ad Groups
      • Breaking down Keywords and Match Types
      • Action Item 3: Generate Keyword Ideas
      • Setting Up Your First Campaign Quickly
      • Action Item 4: Set Up Campaign Structure
      • Optimizing Your Adwords Settings
      • Action Item 5: Optimize Your Campaign Settings
      • Ad Extensions To Boost Your CTR and ROI
      • Action Item 6: Set Up Ad Extensions
      • Importance of Negative KWs
      • Action Item 7: Implement Negative Keywords
      • Writing Effective Ads That Get Clicks
      • Action Item 8: Split Test Ads
      • Monitoring Your Campaigns Through Google Analytics
      • Action Item 9: Monitor Campaign Progress in Google Analytics
    • Additional Resources
      • Additional Resources
    • Bonus Materials
      • The Bonus Worth Over $3000

Course Fee:
USD 98

Course Type:


Course Status:



1 - 4 hours / week

This course is listed under E-Commerce Community

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Awards & Accolades for MyTechLogy
Winner of
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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