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Internet Marketing 101 & Social Media Essentials

Course Summary

Learn the basics of internet marketing & social media as in 2014 no strategy is complete without internet marketing.


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    Course Syllabus

    • Internet Marketing 101
      • Introduction to Internet Marketing
    • Search Engine Marketing 101
      • Introduction to Search Engine Marketing - Part 1
      • Introduction to Search Engine Marketing - Part 2
      • Target Audience Case Study
    • Social Media Marketing 101
      • Introduction to Social Media Marketing - Part 1
      • Starting up with Facebook for Business - Part 2
      • Twitter for Your Business - Part 3
      • Identifying Competitors Case Study
    • Email Marketing 101
      • Introduction to Email Marketing - Part 1
      • Introduction to Email Marketing - Part 2
    • Career in Internet Marketing
      • Securing a job in Internet Marketing - Part 1
      • Recap and Career in Internet Marketing - Part 2
      • To Earn YOUR Certificate Please Complete the Final Test
    • BONUS: Webinar on Delivering Your Online Marketing Plan - Presenter: David Swan
      • David Swan: Webinar - Part 1
      • David Swan: Webinar - Part 2
      • Example Perfect Lawn B2C Digital Marketing Plan
      • Case Study Food Escapes


Course Fee:
USD 47

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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Top 100 Asia
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Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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