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Professional Certificate in Digital Marketing

Course Summary

The time came for you to earn digital marketing credentials as the digital landscape continues to grow at a rapid pace.


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    Course Syllabus

    • Introduction to the Course
      • Planning a Successful Campaign
    • Delivering Your Online Marketing Plan
      • Part 1
      • Part 2
    • Social Media Marketing
      • Effective Engagement on Facebook - Part 1
      • Effective Engagement on Facebook - Part 2
      • Forecasting & Creating a Social Media Plan
      • Generating Leads with Linkedin
      • Getting the most of Facebook Ads - Part 1
      • Getting the most of Facebook Ads - Part 2
      • The right way to TWEET your BRAND
    • Content Marketing
      • Introduction to Content Marketing - Part 1
      • Introduction to Content Marketing - Part 2
      • Introduction to Blogging
      • The Art of Storytelling - Part 1
      • The Art of Storytelling - Part 2
      • Youtube for Video Marketing - Part 1
      • Youtube for Video Marketing - Part 2
    • Ninja Marketing Tactics
      • Google's Remarketing Tool
      • DCO & WCO
      • Google's Networking Sites
      • Ad Extensions & Facebook Sponsored stories
      • Micro - Macro Conversions
      • Six Months Plan
      • JV Partners & Affiliates
      • Benefits and Ways of Partnerships
      • WoM is Powerful
      • 10 Techniques to get your message Go Viral
    • Introduction to Mobile Marketing
      • Welcome to Mobile Marketing
      • Introduction to Mobile Marketing
      • Mobile Apps, QR codes & Messaging
      • Creating a Successful Mobile Experience & Copy
      • Copywriting for Mobile Apps, Websites and Email
      • Mobile Apps to Market Your Business
      • Mobile Advertising
      • What's next?


Course Fee:
USD 149

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under Development & Implementations , Digital Media & Games and E-Commerce Community

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Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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