FOUND: Connecting with Customers in the Digital Age.
Udemy
Course Summary
Learn how to grow your business by developing a digital marketing strategy based on a simple, 4-step model & get FOUND.
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Course Description
Today's customers are harried, glued to their smartphones and more pressed for time than ever. To reach them with your message, your company must communicate differently than it has in the past. And while many marketers accept that digital marketing is the key to doing so, far too few approach the matter with a methodology that works. The FOUND course teaches how to blend social media marketing, search engine marketing, and content marketing into a formula that reaches the right audience at the right time. Bring this course to life, follow along, and never be without these digital marketing tools with your copy of FOUND. Start winning new customers with search, social and content marketing! Let's get started. Let's get FOUND.
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Course Syllabus
- Course Introduction
- Course Introduction
- Content Marketing in the Digital Age
- How well do you know your Digital Marketing terms?
- Digital Marketing: A 4-Step Model for Success
- Introduction to the 4-Step Digital Marketing Model
- Step 1 - Defining Your Audience
- How well can you define your audience?
- Step 2 - Creating Original Content With a Blog
- What should you be blogging about?
- Step 3 - Optimizing for Search Engines
- What about SEO?
- Step 4 - Engaging with Social Media
- How do your customers use social media?
