Landing Page Basics: Improve your conversions
Udemy
Course Summary
Boost your subscribers and sales
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Course Description
So you've managed to get traffic to your site. You've scraped and scrounged and you've built engagement. Now it's time to help your newsletter, promotion, or donation center swell with happy readers, customers, and constituents. The most effective way to do this is to build an awesome, eye popping landing page. This course covers the basic concepts of landing pages. We'll take you through the theory and then actually create a landing page. Learn 3 different variants for writing a headline that grabs people’s attention. You’ll get to watch me walk-through building the basic landing page for my hobby site, rivallist.com, and watch me prototype a landing page from wireframe to finished product. You’ll also get exposure to some incredibly useful 3rd party tools and wordpress plugins and themes. If you’re ready to create a landing page that converts, join the course now.
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Course Syllabus
- Getting Started
- Everything you need to know to be awesome!
- What you will be learning
- Landing Page in Theory
- Landing Page Model
- What is a Headline?
- Headline Examples
- Subheadline/Tagline
- What is a Call to action?
- Email Marketing 101
- Steps to create the Landing Page Copy Part 1
- Steps to create the Landing Page Copy Part 2
- Features VS Benefit
- Crafting the Landing Page
- Anatomy of a headline
- Headline
- Write your Subheadline
- Write out the problem
- Present your solution
- Expert Credibility
- Write your call to action
- Designing a Landing Page
- Wireframe
- Selecting pictures and colors
- Images and Videos for Landing Pages
- Putting It All Together
- Create a Landing Page from scratch with Wordpress
- Introduction to Wordpress Landing Pages
- LaunchBox with wordpress
- Basic Testing
- Google Metrics
- A/B Split Testing 101
- Create Google Goal
- Create Google Experiment (Split Test)
- Landing Page Tools
- A face and "viral" landing page
- Easy Landing Page Setup
- Final Thoughts
- Final Thoughts