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Landing Page Basics: Improve your conversions

Course Summary

Boost your subscribers and sales


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    Course Syllabus

    • Getting Started
      • Everything you need to know to be awesome!
      • What you will be learning
    • Landing Page in Theory
      • Landing Page Model
      • What is a Headline?
      • Headline Examples
      • Subheadline/Tagline
      • What is a Call to action?
      • Email Marketing 101
      • Steps to create the Landing Page Copy Part 1
      • Steps to create the Landing Page Copy Part 2
      • Features VS Benefit
    • Crafting the Landing Page
      • Anatomy of a headline
      • Headline
      • Write your Subheadline
      • Write out the problem
      • Present your solution
      • Expert Credibility
      • Write your call to action
    • Designing a Landing Page
      • Wireframe
      • Selecting pictures and colors
      • Images and Videos for Landing Pages
      • Putting It All Together
    • Create a Landing Page from scratch with Wordpress
      • Introduction to Wordpress Landing Pages
      • LaunchBox with wordpress
    • Basic Testing
      • Google Metrics
      • A/B Split Testing 101
      • Create Google Goal
      • Create Google Experiment (Split Test)
    • Landing Page Tools
      • A face and "viral" landing page
      • Easy Landing Page Setup
    • Final Thoughts
      • Final Thoughts


Course Fee:
USD 49

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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