Your opinion doesn't matter. Your visitors don’t care about your company or your products. Wait, what?! Of course my visitors care about my company and my products! They've come to my website, haven’t they? Your visitors don’t care, and in this crash course, 18 Unexpected Website Formulas of Websites that Win, you’ll learn why. This is just one of the unexpected website formulas that will shake the very foundation of your idea of a website.
Copy is the text and images that convey your message persuasively. Thus, getting the copy right is job one for conversion optimization. Brian will take you on a journey through your visitors' brains to understand how you can grab their attention and keep it long enough to be persuasive.
Landing pages are powerful but volatile. When done right, landing pages spark reactions from your visitors, increasing conversion rates and reducing the cost of all of your marketing. Landing pages make everything we do online less expensive by making more of your visits valuable. But, just like in a chemistry lab, the wrong setup can be disastrous. The reactions stop. So what’s a conversion chemist to do?