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Conversion Crash Course

Course Summary

18 Unexpected Website Formulas, Writing Killer Copy, and The Chemistry of the Landing Page


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    Course Syllabus

    • 18 Unexpected Website Formulas
      • Introduction
      • Unexpected Formulas 1-3
      • Unexpected Formulas 4-6
      • Unexpected Formulas 7-9
      • Unexpected Formulas 10-12
      • Unexpected Formulas 13-15
      • Unexpected Formulas 16-18
      • Key Takeaways
    • Writing Killer Copy
      • Introduction, Case Studies, and Today's Presentation
      • What Is Copy and The Brain
      • Winding Up Wernicke
      • Waking Up Broca
      • Relevance
      • Two Steps To Killer Copy and Picking a Copywriter
      • It Starts With Leads
      • Message and Culture
      • Move The Needle
      • Key Takeaways
    • The Chemistry of the Landing Page
      • Introduction and Agenda
      • The Basic Reaction, Give Them A Reason to Click, and Be Relevant
      • Call To Action, Help Business, Designers, Copywriters
      • Increase Your Conversion Rate
      • Invisible Call to Action? Move Things Around
      • Key Takeaways
      • Short Test and Case Studies


Course Fee:
USD 99

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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