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Conversion Crash Course

Course Summary

18 Unexpected Website Formulas, Writing Killer Copy, and The Chemistry of the Landing Page

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    Course Syllabus

    • 18 Unexpected Website Formulas
      • Introduction
      • Unexpected Formulas 1-3
      • Unexpected Formulas 4-6
      • Unexpected Formulas 7-9
      • Unexpected Formulas 10-12
      • Unexpected Formulas 13-15
      • Unexpected Formulas 16-18
      • Key Takeaways
    • Writing Killer Copy
      • Introduction, Case Studies, and Today's Presentation
      • What Is Copy and The Brain
      • Winding Up Wernicke
      • Waking Up Broca
      • Relevance
      • Two Steps To Killer Copy and Picking a Copywriter
      • It Starts With Leads
      • Message and Culture
      • Move The Needle
      • Key Takeaways
    • The Chemistry of the Landing Page
      • Introduction and Agenda
      • The Basic Reaction, Give Them A Reason to Click, and Be Relevant
      • Call To Action, Help Business, Designers, Copywriters
      • Increase Your Conversion Rate
      • Invisible Call to Action? Move Things Around
      • Key Takeaways
      • Short Test and Case Studies

Course Fee:
USD 99

Course Type:


Course Status:



1 - 4 hours / week

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