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Digital Marketing Management: Win The Digital Marketing Game

Course Summary

Learn Step-by-Step How to Create a Winning Digital Marketing Strategy. From Social to SEO all the Secrets Revealed!


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    Course Syllabus

    • Web CopyWriting That Works!
      • Intro to Copywriting for the Web
      • Why are you writing
      • How the web affects copywriting
      • What makes good writing
      • How people read online
      • Who are you writing for
      • Getting the words right-Planning
      • Drafting your copy
      • Editing your copy
      • Readability online-Part1
      • Readability online-Part2
      • Making use of headlines
      • Other layout tips
      • Navigability
    • Mobile Marketing
      • Principles of mobile marketing
      • The mobile landscape
      • The mobile technology landscape
      • Users and mobile landscape
      • Players in the mobile landscape
      • Mobile and the consumer
      • Reason for use Mobile in Advertising
      • Regulatory bodies and codes of practice (UK)
      • Mobile display formats
      • Mobile non-display formats
      • Mobile optimisation strategies
      • Mobile targeting
      • Proximity marketing
      • Integrating mobile into marketing
      • The mobile planning process
      • Planning mobile activity
      • Mobile design and development
      • Principles of mobile marketing-Summary
    • Social Media for Business
      • Introduction to Social media-Beyond the basics
      • Social media environment-Different purposes
      • Social media environment-Overview, business adoption
      • Social media environment-Benefits for business 1
      • Social media environment-Benefits for business 2
      • Benchmark Balance sheet
      • Creating community & writing for social media
      • Engage customers-LinkedIn part 1
      • Engage customers-LinkedIn part 2
      • Engage customers-LinkedIn part 3
      • Engage customers-Facebook part 1
      • Engage customers-Facebook part 2
      • Engage customers-Twitter
      • Engage customers-YouTube
      • Engage customers-Blogs
      • Engage customers-Foursquare
      • Engage customers-Integrated case study
      • Engage customers-Writing for digital media
      • Integrate & manage: Building social media activities into the business part 1
      • Integrate & manage part 2
      • Measure & monitor-tools for social media metrics part 1
      • Measure & monitor-tools for social media metrics part 2
      • Measure & monitor-Free tools
      • Measure & monitor-Paid for tools
      • Best practice & planning for your business
      • Action plan-Social media objectives
    • Email Marketing
      • Intro to Email marketing
      • Pros and Cons
      • Planning
      • Choosing an Email Service Provider
      • The secret of success
      • Design your process
      • Building the list
      • Relevance
      • Personalisation
      • Improving open rates
      • The From field
      • Timing
      • The creative
      • The offer
      • Copywriting
      • Mobile devices
      • The landing page
      • Improving deliverability
    • Profit from Web Analytics
      • Intro to Web Analytics
      • Your analytics goal
      • Choose your software
      • The key metrics
      • Choose your KPIs
      • Create conversion funnel
      • Develop solutions
      • Social media analytics
      • Establishing ROI - part 1
      • Establishing ROI - part 2
      • Web Analytics Conclusions
    • Search Engine Optimization
      • Introduction to SEO
      • Business case_Market share_SEO vs PPC
      • SEO ranking_PPC _Smartphones and PPC
      • Types of search_Head vs Tail
      • Basics of natural search_ How SEO works
      • Jargon buster
      • Strategy-Benchmarking
      • Competitor analysis
      • Keyphrase analysis
      • Cost-benefit analysis_Planing
      • Basic algorithm-Site build and hosting
      • Relevance-URL,Page title and Meta data 1
      • Relevance-URL,Page title and Meta data 2
      • Relevance-On page content 1
      • Relevance-On page content 2
      • Relevance-Duplicate content_Images, video and audio
      • Relevance-PDFs
      • Credibility-Link building_Page rank
      • Credibility-Hub and authority pages_Link relevance
      • Credibility-Types of site_On site promotion
      • Credibility-Tools
      • Algorithm evolution-Social 1
      • Algorithm evolution-Social 2
      • Algorithm evolution-Mobile_Google local_Google shopping
      • Summary SEO
    • Pay Per Click
      • Intro to Paid search
      • Business case
      • Market share and definitions
      • PPC-high intent customers
      • Head vs Tail searches
      • How paid search works and text adverts
      • Quality Score
      • Landing page optimisation
      • Structuring Campaigns
      • Structuring Campaigns Exercise
      • Keyword Analysis
      • Keyword analysis-Exercise
      • Keyword Matching
      • Negative matching
      • Ad text
      • Keyword Insertion
      • Ad rotation Budget and Building
      • Scheduling
      • Standard and Conversion AdWords metrics
      • Web Analytics
      • Updating Status
      • Disapproved Ads_Analysing performance
      • Mobile Phones
      • Google display network_Remarketing
      • Image search Ads_AdWords editor
      • Google shopping
      • Summary PPC
    • Usability and UX
      • Introduction to Usability and UX
      • Definition and benchmarks-User
      • Definition and benchmarks-Goals
      • Definition and benchmarks-Context of use
      • How customers behave online 1
      • How customers behave online 2
      • How customers behave online 3
      • Philosophy
      • Customer research-Focus groups and interviews
      • Card sorting
      • Personas
      • Principles - Expectations and consistency
      • Feedback
      • Provide structure 1
      • Provide structure 2
      • Provide structure and Avoid clutter
      • Calls to action
      • Guiding customers-Homepage
      • On site search
      • Navigation 1
      • Navigation 2
      • Converting Customers Landing Pages
      • Forms
      • Site research-Heuristic evaluation
      • Usability testing
      • Eyetracking and Paper prototyping
      • Metrics and analytics
      • Summary Usability and UX
    • Social Media for Business Growth
      • Social media - Announcement
      • Introduction to Social media strategy - Part 1
      • Introduction to Social media strategy - Part 2
      • Key messages - Part 1
      • Key messages - Part 2
      • Key messages - Part 3
      • Agree targets objectives and strategy
      • Develop your strategy
      • Evaluate social media tools - Part 1
      • Evaluate social media tools - Part 2
      • Create a cross functional approach - Part 1
      • Create a cross functional approach - Part 2
      • Light touch editorial approach
      • The psychology of sharing
      • Internal policies and terms of use - Part 1
      • Internal policies and terms of use - Part 2
      • Internal policies and terms of use - Part 3
      • Internal policies and terms of use - Part 4
      • Implement social media monitoring - Part 1
      • Implement social media monitoring - Part 2
      • Social media person or team - Part 1
      • Social media person or team - Part 2
      • Social media person or team - Part 3
      • Social media person or team - Part 4
      • Social media person or team - Part 5
      • Conduct appropriate training
      • Define metrics and ROI - Part 1
      • Define metrics and ROI - Part 2
      • Define metrics and ROI - Part 3
      • Completing the Plan


Course Fee:
USD 299

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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