App Store Optimization is a focused course to teach you how the ranking in the iTunes store and Google play works, and how you need to act in order to play it right. This course is an eye-opener for developers and independent app entrepreneurs who want to know the field better and improve their rankings, traffic, and users/downloads.
By the end of this course you will be familiar with ASO parameters and you will have a greater idea of the steps you need to take in order to gain more users.
You will learn the best practices, on-page and off-page tactics, and will receive lots of knowledge and tricks that you will be able to use to promote your app more effectively. You will also learn how to use social networks to great influence the exposure of your game.