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How To Build A Customer Factory

Course Summary

The Small Business Marketing System


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    Course Syllabus

    • Introduction
      • Welcome To The Course
      • What You’ll Learn (Class Overview)
    • How Successful Small Business Marketing Works
      • The Groupon Conundrum
      • [QUIZ] The Groupon Conundrum
      • The Marketing Mindset
      • [QUIZ] The Marketing Mindset
      • Why Marketing Is So Difficult
      • [QUIZ] Why Marketing Is So Difficult
      • Customer Life Cycle Stages
      • [QUIZ] Customer Life Cycle Stages
      • The Dating Life Cycle
      • [QUIZ] The Dating Life Cycle
      • The Marketing Assembly Line
      • [QUIZ] The Marketing Assembly Line
      • Seller’s Lament
      • [QUIZ] Seller's Lament
    • Design Your Customer
      • Section Introduction/Overview
      • Target Marketing
      • [QUIZ] Target Marketing
      • Why People Hate Target Marketing
      • [QUIZ] Why People Hate Target Marketing
      • The Doctor/Patient Approach
      • [QUIZ] The Doctor/Patient Approach
      • Crafting Your Identity
      • [QUIZ] Crafting Your Identity
      • Your Elevator Speech
      • Rich Harshaw and Monopolize Your Marketplace
      • [QUIZ] Rich Harshaw and Monopolize Your Marketplace
      • Frank Doesn’t Know Who He Is
      • [QUIZ] Frank Doesn’t Know Who He Is
      • Your Prime Client Profile
      • [QUIZ] Your Prime Client Profile
      • Appointment Management Software Company Example
      • [QUIZ] Appointment Management Software Company Example
      • List Building with InfoUSA
      • [QUIZ] List Building With infoUSA
    • Pick Your Process
      • Section Introduction/Overview
      • Marketing Processes
      • [QUIZ] Marketing Processes
      • Broken Marketing Processes
      • [QUIZ] Broken Marketing Processes
      • What Education-Based Marketing Is
      • [QUIZ] What Education-Based Marketing Is
      • How Education-Based Marketing Works
      • [QUIZ] How Education-Based Marketing Works
      • Old Town Coffee & Spice Education-Based Customer Factory
      • [QUIZ] Old Town Coffee and Spice
    • Tool It Up
      • Section Introduction/Overview
      • Marketing Tools 1
      • [QUIZ] Marketing Tools 1
      • Marketing Tools 2
      • [QUIZ] Marketing Tools 2
      • Create Your Database with Less Annoying CRM
      • [QUIZ] Create Your Database with Less Annoying CRM
      • Touch Marketing with Constant Contact
      • [QUIZ] Touch Marketing with Constant Contact
      • Automate Your Assembly Line
      • [QUIZ] Automate Your Assembly Line
    • Turn It On
      • Section Introduction/Overview
      • Commitment
      • [QUIZ] Commitment
      • Budgeting ($20 Marketing)
      • Testing, Tweaking and Tracking
    • Build Your Customer Factory
      • Section Introduction/Overview
      • How To Use The Worksheets
      • Design Your Customer
      • Pick Your Process
      • Tool It Up
      • Turn It On
      • Thanks For Watching
    • Your Free Bonus Material
      • Bonus Video: Touch Marketing Mastery Seminar
      • The Greatest Job You Never Thought Of (audiobook)
      • Three Weeks To Local Search Domination (PDF eBook)
      • Touch Marketing For Real Estate Teleseminar (audio)
      • The Story You Are About To See...
      • How To Build A Customer Factory In Eight Minutes Or Less
    • Additional Food For Thought
      • The M Myth
      • Online Learning Podcast Interview


Course Fee:
USD 197

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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