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Digital Marketing to Grow Your Business

Course Summary

The perfect training solution to learn how to get your business noticed online!


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    Course Syllabus

    • The Blueprint: Orientation to Digital Branding
      • Introduction
      • Where to Begin?
      • Digital Dominoes
      • Web
      • Search
      • Social
      • Push
    • Getting Started: Developing a Solid Strategy
      • Introduction
      • The why
      • The Offer
      • The Landing
      • The reply
      • The Trust
      • The Ladder
      • The Traffic
    • Going Deeper: The 4 Tenants of Digital Branding
      • Introduction
      • A Website That Works
      • The Fundamentals of Great Web Development
      • Navigating the Black Hole of SEO
      • Keywords
      • On-Page
      • Off-Page and Social
      • “Asked for” Marketing
      • Email Marketing
      • App Marketing
    • The Big One: Social Media Marketing 101
      • Introduction
      • Let’s Talk Results
      • The Zero Moment of Truth
      • What is Social Media?
      • The Objective
      • The Participants
      • The Content
      • The Vehicles
    • Make It Happen: Navigating Your Fleet of Solutions
      • Introduction
      • Blogging
      • Facebook
      • Twitter
      • LinkedIn
      • Google Plus & Places
      • Yelp
      • Youtube
      • Pinterest
      • Social Bookmarking
      • Digital PR
      • Mailchimp
      • Mobile Apps
      • Consulting, Creation and Management


Course Fee:
USD 29

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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