Email Marketing for Authors: Savvy Authors Sell More Books.
Udemy
Course Summary
Start building your email list today. Grow your reader community, boost your author business and sell more books!
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Course Description
LATEST: Course updated December 3rd, 2014 - email marketing ideas from bestselling author Tim Ferriss Course updated November 26th, 2014 - tutorial on using Haiku Deck to create amazing SlideShare presentations to get even more email signups Course updated October 24th, 2014 - lectures on creating audio format lead magnets using free software Are you an author in despair over your lack of royalties? Perhaps you are new to publishing and didn’t realize how little marketing publishers do for their authors. Maybe you are self-published and are overwhelmed at all the different roles you have to play. The ‘overwhelmed author’ isn’t a cliché, it’s a reality. We ALL need to work hard to market our books to get them seen amongst the thousands that are published every week. One way is to pay for advertising – but that’s expensive and can be very hit and miss. The best way is through email marketing. Email marketing for authors means that you don't 'lose' every person who buys you book - you have a way of staying in contact with them. At it's most simple, it's a link you can put in your books that leads people to a signup page (we show you how to do this even if you don't have a website). Then, once you have readers' email addresses, you can email them to let them know when you publish new books, have your books on Countdown Deals, or are appearing as a guest blogger or interviewee on podcasts, videos, etc. Maybe you know that you should be doing email marketing, but you aren't! The fact is that authors who do email marketing sell more books. It's simply about the math -- the more people you are able to tell about your books, and the more people you have to help you when it comes to launching a new book, the more sales you will have. You have already sold once to your existing readers, selling to them again is much easier – they already love you! Email marketing is the #1 way to increase your royalties and sell more books. Why? Well, Amazon and other book sellers don’t share the details of who buys books. Lots of people have probably already bought your book(s) but you have no way of getting in touch with them. If you could, you could build a relationship with them. Enter email marketing. That’s what it is – or what it is meant to be. It’s about building a relationship with your readers. It isn’t about cheesy selling. It’s subtle, powerful, inexpensive, and very effective. Many authors put it off, thinking it is too expensive or difficult. A few have tried it and lost heart – not knowing what to write in emails. Some have found the technology too fiddly. That’s why we created this course. We wanted to provide a step-by-step guide to email marketing for authors and content creators. If you are daunted by setting up an email list, starting your email marketing; or maybe you've tried it and couldn't work out the technology, or couldn't get enough people to opt in to your list, then this is the course you should take next -- before you do anything else. Because this is the foundation of your author platform – you can do it with no marketing budget (using free email marketing software) and even without a website. Starting to build your list means that you will have vital infrastructure in place. Everything else you do to market and promote your book will build your success exponentially, rather than you starting from scratch (or -- horror! -- relying solely on Amazon) each and every time you launch a new book. We (Cathy and Michelle) have decades of experience between us and we work with authors and content creators to help them turn what they know into a book and grow a successful business. Using email marketing was how Cathy was able to go from selling 37 copies of her first book at launch, to selling hundreds of copies of her second over a weekend and getting a Amazon #1 bestseller. And it's how one of her students got his free book to #5 on Amazon. And you can do this too -- whether you write fiction or non-fiction. If you have the infrastructure in place, and you are building a relationship with people who know, like, and trust you then you will have more success as an author. Whatever success means to you -- income, lifestyle, recognition, or just peace and quiet to write your books – you can achieve it. It all starts with staying in touch with people who want to stay in touch with you. We love to work with people who have a message, a mission, and something to share. In this course, we don't just show you the technology, we explain the strategies behind the technology. We understand why they work, and we bring you only the absolute best, tried and tested techniques. Even though we call this an introductory level course, some of the things we teach are being used by the top 1% of online marketers. You will not only have all the basics in place when you finish this course, but you'll have a whole list of new and up-to-date ideas you can implement in the weeks, months and years to come. Inside this course, you'll discover:
- How to get the technology set up quickly and easily (even if you don't have a website!)
- How to move your readers from your book to your email list (build YOUR list -- stop letting those readers -- who are valuable assets for your business -- slip through your fingers).
- The five best types of opt-in incentive or free gift that are working right now for authors (and it's OK if you don't have anything -- we give you ideas that don't require you to produce any videos or write any pdf ebooks or any new content at all!).
- What to say in your emails. As writers we all know that blank page can be off-putting -- no problem, we give you a 'cheat-sheet' so that you always have something to say.
- How often to email your list. A tricky question when you are getting started.
- Where to go when you have the basics in place -- the world is your oyster as they say and we give you an hour of additional, advanced ideas to move you to the next level (or a few levels beyond that!).
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Course Syllabus
- Introduction
- What We Cover and Who This Is For
- Why You Should Build an Email List and Why Probably Aren't!
- Jargon Demystified: The Ten Terms You MUST Know Before You Start
- Getting Someone On Your List: The Process Explained
- The Process: Email Marketing Made Simple
- First Steps: Creating A Free Gift (and what to do even if you have zero content!
- Your Free Gift: Attract More Subscribers With a Tasty Treat
- Creating Fancy PDFs Part One
- Creating Fancy PDFs Part Two - Automatic Table of Contents
- How To Save As PDF - Even If Your Word Processor Won't!
- How To Upload A PDF To WordPress
- How to upload your PDF if you don't have WordPress
- Using YouTube To Host Your Lead Magnet - Great If You Don't Have A Website!
- Using Easy Video Player (Paid) to Host Your Video
- How to create an audio lead magnet
- Audacity Basics - for recording your audio lead magnet
- Create Your List: Step-By-Step
- Your Email Service Provider - Who To Choose And What To Look Out For
- Create Your 'List' In Your New Email Service Provider
- Confirmation Page
- Confirmation Email
- Thank You Page
- Welcome Email
- The Form - How Someone Gets On Your List
- Where You Can Put The 'Form' (even if you don't have a website!)
- Walkthough: Getting Started With Your ESP (just like magic!)
- MailChimp: Create a Simple List And Create Your First *Form* DEMO
- Aweber: Create Your List and Confirmation Email
- Aweber: Create Your First 'Form' And Place It On Your Site
- Email Software Providers Make It Happen Steps
- Building the Relationship
- Two Ways To Stay In Touch - Are You Author Joe Or Author Julie?
- What The Heck To Say! Never Be Stuck For Conversation
- Eleven prompts so you are NEVER stuck for conversation with your subscribers
- How Often To Email Your List?
- Plain Text vs HTML Emails
- Walkthough: Sending Out Emails (follow along step-by-step)
- Aweber: Sending A *Broadcast Email*
- Aweber: Setting Up And Sending *Autoresponders*
- Walkthroughs Make It Happen Steps
- What to Watch Out For!
- Mistakes: What Not To Do!
- Advanced Steps - No Need To Rush; You Have Choices Later
- More Traffic = More Subscribers
- Data Talk - Yes You SHOULD Know Your Numbers (We Make It Easy For You!)
- Testing Testing...
- Front End Plug-Ins (Make It Prettier and Easier!)
- Segmenting for Better Results
- Have Anything Else To Offer?
- Bonuses
- Lead Magnets, Forms, And Sign Up Page Examples: 1
- Autoresponder Sequence Suggestions For New Novelists
- How To Create A Domain-Based Email Address
- Haiku Deck Tutorial - great new software for creating professional SlideShares
- Final Words (Well Word Really, We Just Have One!)
- Final Words (It's an 'F' Word!!)
- Resources
- Email marketing ideas from Tim Ferriss