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Email Marketing for Authors: Savvy Authors Sell More Books.

Course Summary

Start building your email list today. Grow your reader community, boost your author business and sell more books!

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    Course Syllabus

    • Introduction
      • What We Cover and Who This Is For
      • Why You Should Build an Email List and Why Probably Aren't!
      • Jargon Demystified: The Ten Terms You MUST Know Before You Start
    • Getting Someone On Your List: The Process Explained
      • The Process: Email Marketing Made Simple
    • First Steps: Creating A Free Gift (and what to do even if you have zero content!
      • Your Free Gift: Attract More Subscribers With a Tasty Treat
      • Creating Fancy PDFs Part One
      • Creating Fancy PDFs Part Two - Automatic Table of Contents
      • How To Save As PDF - Even If Your Word Processor Won't!
      • How To Upload A PDF To WordPress
      • How to upload your PDF if you don't have WordPress
      • Using YouTube To Host Your Lead Magnet - Great If You Don't Have A Website!
      • Using Easy Video Player (Paid) to Host Your Video
      • How to create an audio lead magnet
      • Audacity Basics - for recording your audio lead magnet
    • Create Your List: Step-By-Step
      • Your Email Service Provider - Who To Choose And What To Look Out For
      • Create Your 'List' In Your New Email Service Provider
      • Confirmation Page
      • Confirmation Email
      • Thank You Page
      • Welcome Email
      • The Form - How Someone Gets On Your List
      • Where You Can Put The 'Form' (even if you don't have a website!)
    • Walkthough: Getting Started With Your ESP (just like magic!)
      • MailChimp: Create a Simple List And Create Your First *Form* DEMO
      • Aweber: Create Your List and Confirmation Email
      • Aweber: Create Your First 'Form' And Place It On Your Site
      • Email Software Providers Make It Happen Steps
    • Building the Relationship
      • Two Ways To Stay In Touch - Are You Author Joe Or Author Julie?
      • What The Heck To Say! Never Be Stuck For Conversation
      • Eleven prompts so you are NEVER stuck for conversation with your subscribers
      • How Often To Email Your List?
      • Plain Text vs HTML Emails
    • Walkthough: Sending Out Emails (follow along step-by-step)
      • Aweber: Sending A *Broadcast Email*
      • Aweber: Setting Up And Sending *Autoresponders*
      • Walkthroughs Make It Happen Steps
    • What to Watch Out For!
      • Mistakes: What Not To Do!
    • Advanced Steps - No Need To Rush; You Have Choices Later
      • More Traffic = More Subscribers
      • Data Talk - Yes You SHOULD Know Your Numbers (We Make It Easy For You!)
      • Testing Testing...
      • Front End Plug-Ins (Make It Prettier and Easier!)
      • Segmenting for Better Results
      • Have Anything Else To Offer?
    • Bonuses
      • Lead Magnets, Forms, And Sign Up Page Examples: 1
      • Autoresponder Sequence Suggestions For New Novelists
      • How To Create A Domain-Based Email Address
      • Haiku Deck Tutorial - great new software for creating professional SlideShares
    • Final Words (Well Word Really, We Just Have One!)
      • Final Words (It's an 'F' Word!!)
      • Resources
      • Email marketing ideas from Tim Ferriss

Course Fee:
USD 59

Course Type:


Course Status:



1 - 4 hours / week

This course is listed under Development & Implementations and Quality Assurance & Testing Community

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