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Build a Testing Program: CRO, MVT, & A/B Testing Theory

Course Summary

Increase conversions, higher ROI, and more profits by mastering conversion rate optimization strategies and theories.


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    Course Syllabus

    • Introduction to Testing
      • Learn what online testing is
      • Types of tests you can run and when to use each type
    • Strategic Theory and Digital Testing
      • Garbage inputs leads to garbage outputs - feed the machine
      • The importance of using theory
      • Risks and Testing
    • Foundational Strategic Theories for a Testing Program
      • Scientific Method of Testing Part 1
      • Scientific Method of Testing Part 2
      • Beginning a Testing Series and Existence Testing- Part 1
      • Beginning a Testing Series and Existence Testing- Part 2
      • Asking the Right Questions and Avoiding Congruence Bias - Part 1
      • Asking the Right Questions and Avoiding Congruence Bias - Part 2
      • Dirty Dash Testing or Keeping Your Testing Data Clean-Part1
      • Dirty Dash Testing or Keeping Your Testing Data Clean-Part 2
    • Foundational Infrastructure and Execution for a Testing Program
      • Building a Program
      • Calling a Winner - Metrics and the Human Element - Part 1
      • Calling a Winner - Metrics and the Human Element - Part 2
      • Creating Infrastructure with Process - Part 1
      • Creating Infrastructure with Process - Part 2
    • Foundational Organization and Leadership for a Testing Program
      • Metrics to Money - Choosing and Using Primary and Secondary Metrics
      • Turnover, Training, Onboarding, and Enablement
      • Strategic Theory Quiz


Course Fee:
USD 49

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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