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Media Buy Academy: Get More Leads & Sales to Your Website

Course Summary

Discover the Proven Strategies to Generate 10x More Leads and Sales in Any Market


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    Course Syllabus

    • INSTRUCTOR INFO AND OUTLINE
      • Intro Video
      • KnowledgeLy Advisors
      • Knowledge Ly Curators
    • MEDIA BUYING 101 & PLANNING
      • Media Buying 101
      • Resources for Demographic Research
      • How to Find your Customer Demographic
      • Additional Research Extension Tool
      • Case Study of Media Buy Planning
      • Step-by-Step of Actual Test Campaign
      • Case Study of Strategic Planning
      • Glossary
      • Demographic Profile
      • Bonus Software and Feedback
      • Module 1 Slides
      • 5 Publisher For Media Buy
    • NETWORK BUY METHODOLOGY (ADVISORS: MAX TEITELBAUM @ WHATRUNSWHERE.COM & RATKO VIDAKOVIC @ SITESCOUT.COM)
      • Breakdown and Benefits of Networks Buys
      • How to Use Adbuyer for Controlled Buys
      • Test Buys with Real Time Bidding (RTB)
      • Media Buying via Demand Side Platforms (DSP)
      • Campaign Optimization
      • Ideas and Opportunities
      • SiteScout Benefits
      • CPC Google Testing
      • How to measure CTR
      • Competitive Analysis with WhatRunsWhere
      • WhatRunsWhere Trick
      • NETWORK BUY SLIDES
    • DIRECT BUY METHODOLOGY (ADVISORS: ILYA LICHTENSTEIN @ MIXRANK.COM)
      • Breakdown and Benefits of Direct Media Buys
      • Types of Sites We Want
      • Social Bookmarking to Locate Targeted Traffic Sources
      • Google Search to Locate Traffic Sources
      • Quantcast Planner for List Building
      • Mix Rank Review
      • Google AdPlanner for List Building
      • Sources for Inspiration
      • Filter Your List
      • Top Ad Locations on a Site
      • Bonus: Practice Drill
      • Competitive Intelligence Tools For Display Ad Breakdown
      • 5 Potential Placement Worksheet
      • Site Evaluation Checklist
      • Competitive Intelligence Tools For Display Ads
      • Placement Recording
      • DIRECTBUYSLIDES
    • BANNER DESIGN & BUY NEGOTIATION (ADVISORS: MYLES YOUNGER @ CANNEDBANNERS.COM & ILYA LICHTENSTEIN @ MIXRANK.COM
      • 6 Principles for Successful Banner Design
      • How to Host Ads and Why
      • How to Evaluate Banner Formats for your Campaigns
      • Resources for Getting Ads Created
      • Bonus: Using Site Appearance for Creating a Banner
      • First Contact
      • Making Sense of the Pricing
      • How to Calculate your Prices
      • Bonus: Insertion Order Checklist
      • Buying Direct with BuyAds
      • Banner Creation Assist
      • Insertion Order Checklist
      • CPM Calculator
      • Unbounce Banner Ad Infographic
      • Banners Design and Negotiation Slides
    • LANDING PAGE ANATOMY AND OPTIMIZATION (ADVISOR: OLI GARNER @ UNBOUNCE.COM)
      • 8 Successful Principles of a Landing Page
      • Landing Page Deconstructed
      • Landing Page Case Study
      • Bonus: Standard Visitor Movement
      • InfoGraphic: 20 Point Checklist for Effective Landing Pages
      • Visitor Movement
    • RETARGETING IN YOUR MEDIA BUYS (ADVISOR: RATKO VIDAKOVIC @ SITESCOUT.COM)
      • What is Retargeting
      • 4 Things You Can Do With Audience Data
      • 5 Places to Put Your Audience Pixels
      • 2 Common Mistakes with Retargeting Campaigns
      • 4 Ideas for Quickly Building Targeted Audiences
      • 3 Reasons to Collect Audience Data Everywhere You Can
    • TRACKING AND ANALYTICS
      • How to use an Adserver with Sitescout
      • Adserver With Adshufflt
      • URL Builder and Attribution
      • Setting Up Tracking and Conversions in Analytics
      • Setting up Tracking with Tracking202 - Traffic Sources
      • Setting up Categories
      • Setting up Campaign
      • Tracking for Simple Landing Pages
      • Getting Advanced Landing Page Setup
      • Getting Simple Landing Page Codes For PHP
      • Getting Advanced Landing Page Code
      • Get Tracking Links For Direct Linking and Simple Landing Pages
      • Get Tracking Links For Direct Linking and Advanced Landing Pages
      • Get Pixels/Postback Urls/Server-To-Server Pixels
      • Overview and Analysis Screens
      • Viewing Clicks With Visitor and Spy View
      • Updating Subids (For conversions and reversals) and CPC Data


Course Fee:
USD 499

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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